Brand Activation Manager

4 weeks ago

Ocean City, United States Advantage Solutions Full time
BrandActivation Manager(BAM)

 

Employment Type: FullTime

Duration: 18weeks

Location: Ocean City,MD

 

Summary:

Join the world-renownedAnheuser-Busch family, where passion meets innovation. We areseeking a dynamic and strategic Brand Activation Manager to drivebrand presence, sales, and consumer engagement for key brands inOcean City, MD. As a pivotal member of our team, you will lead thecharge in ensuring our key brands remains at the forefront of themarket by supporting a national sampling program. The BrandActivation Manager will oversee the execution of weekly on-premiseand off-premise sampling events in key accounts. Candidates must behighly motivated and results oriented. With Advantage, you’ll be apart of an established and fast-growing company driven bygroundbreaking ideas and an innovative culture. Responsibilities:
  • Develop and execute comprehensiveactivation strategies to achieve sales and brandobjectives.
  • Establish and maintain strong relationships with keyaccounts and the local wholesaler.Sell in brand programming to keyaccounts.
  • Lead theplanning and execution of brand activations, special events,sponsorships, and promotions.Manage all aspects of BrandAmbassador team including recruitment, training, weekly eventexecution, and reporting.
  • Provide guidance and support to the Brand Ambassador teamto ensure alignment with company objectives.Responsible for activation recaps,metrics, and overall event success.Mange local budget & budgetreporting/reconciliation.
  • Perform pre-calls and checklists in preparation forsampling events.
  • Local asset management - ensuring Brand Ambassadors areproperly equipped with merchandise and materials needed to executesampling events.
  • Monitor event execution while ensuring all key brand KPIsare achieved.
  • Submit program deliverables accurately and on time eachweek.
  • Knowledge oflocal nightlife/events and local alcohol beveragelaws.

 

Qualifications:

  • Must be of legal drinking age(21+).
  • Driving isan essential function of this job and therefore you must be able tomaintain a valid/current driver’s license and have access toreliable transportation.
  • Access to a computer with Microsoft Office and homeinternet access.
  • Personal smartphone with the ability to communicate/reportwhile in the field.
  • Available to work 40+ hours per week, including nights andweekends.
  • 2 yearsof beverage company and/or distributor experience.Prior experience with eventproduction and management of teams of brand ambassadors, brandpromotion, working with wholesaler and accounts, brand samplingpreferred.
  • Musthave Excel and PPT experience.Excellent written and verbalcommunication skills.
  • Professional demeanor and strong workethic.
  • Strongleadership and communication skills.Organizational skills to meet weeklydeadlines.

 

What WeOffer:

  • Competitive salary.Monthly auto & techstipend.
  • Opportunities for professional development and careeradvancement within Anheuser-Busch.
 

 

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