Associate Brand Manager

2 weeks ago

Jersey City, United States Biocodex Full time

Biocodex is a French family-owned pharmaceutical company headquartered in Gentilly, near Paris, France. The company was founded in 1953 to develop and market the world's first probiotic yeast strain, Saccharomyces boulardii CNCM I-745, discovered in 1923.

Building on relationships established for nearly 70 years with healthcare professionals, the Biocodex teams work daily for the health of all and focus their activities around three main areas:•

Microbiota

to educate the general public and healthcare professionals on the growing importance of microbiota, advance scientific breakthroughs in microbiota by funding academic research, provide solutions for preserving microbiota health with its unique probiotic drug Saccharomyces boulardii CNCM I-745, innovate with itsSymbiosys range and make early-stage investments in start-up companies•

Orphan diseases

for patients with severe orphan pathologies around the world, such as DIACOMIT, which is indicated for the treatment of Dravet syndrome, a rare and very severe form of epilepsy in children•

Women's health

with the Saforelle brand for women of all ages.

With more than 1,600 employees, Biocodex generated net revenues of above €500 million in 2022, including 42% in France and 58% internationally. The group is present in 115 countries through wholly owned subsidiaries in 16 countries and a network of distributors worldwide.

Biocodex is seeking an Associate Brand Manager who is passionate about building brands by finding and leveraging consumer insights to memorably communicate our brand's distinct proposition.

You'll play an integral role alongside a small, entrepreneurial team responsible for taking Florastor to the next level.

Focused on building a distinct brand proposition and accelerating sales velocities, the Associate Brand Manager will help support the development and execution of the strategy to achieve our vision of becoming a Microbiota leader. The ideal candidate will have a curious and analytical mindset, entrepreneurial spirit, thrive in a digital environment and be a strong team player.

YOUR RESPONSIBILITIES

The Associate Brand Manager will be responsible for assisting with accelerating the growth of our flagship product, Florastor and any future products we add to our portfolio. This position reports directly to the Marketing Director and will be an integral part of our team.

Base Business Management

Market Performance analysis and reportingMarketing program performance KPI tracking & optimization recommendationsTracks and manages cross-channel incentive programs (website, digital, in-store)Manage Consumer and Shopper Marketing activities to drive retail velocitiesSupport Trade Marketing with customer-specific strategies that ladder to brand prioritiesAssist in the demand forecasting process; manage shipments to consumption forecastAssist in the budget tracking & reporting processCollaborate with cross functional teams on various brand initiatives, including new products, pack changes, etc.Strategy, Brand Building & Communications

Assist in Annual Strategic Planning & ExecutionAssist in developing consumer insights and positioningDevelop in-depth understanding and become an expert in the market - the business environment in which our brands compete, to include product category segments, channels, etc.Executes communication throughout the funnel and engagement cycleHelp manage creative agency relationshipsQUALIFICATIONS

Bachelor's Degree required in relevant field, MBA preferredAt least 2-4 years of CPG experience. OTC medicine or nutritional marketing experience preferred.Understanding of consumer healthcare marketing strategies and regulatory/compliance environmentProficiency in Nielsen or IRI requiredDemonstrated leadership skills, learning agility, problem solving, project management, analytical, organizational, and strategic thinking skills.Detail-oriented and ability to handle and prioritize multiple projects in a fast-paced environment.Ability to work collaboratively.Results oriented with proven track record of success.

OTHER INFORMATIONType of contract:Status:Desired integration date: month / yearPerks & Benefits:Position open to people with disabilities

WHY BIOCODEXOur four values are driving forces and bonds for all teams: we play collectively; we shape fair relations; we dare to innovate; we care for our ecosystem.

At Biocodex, we do not discriminate on the basis of gender, age, disability, nationality or sexual orientation. In fact, we welcome diversity, which we recognize as a source of strength for the company.

At Biocodex, our CSR approach is an holistic one to reconcile the « 4P's »: « People, Planet, Profit and Purpose » and we also ensure that our employees are provided with necessary and relevant tools for both their personal and professional development, while offering them competitive advantages and services.

Join us

BIOCODEX USA

Take up the challenge and send your application #J-18808-Ljbffr

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