Omni Activation Manager

3 weeks ago

Atlantic City, United States Hard Rock Digital Full time

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We're building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we're always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space - ready to join us?

What's the position?

The role of this position, Omni Activation Manager, is to develop and further our Omni customer initiatives and build relationships with our partners. This will be a key role on the Omni team, with emphasis on successfully creating customer loyalty between online and offline channels and collaborating with multiple departments within the company including but not limited to Promotions, Brand, Commercial, VIP, Product, and Customer Service. This position will work in unison with the overall Omni efforts and deliver a seamless experience to customers as they navigate through our ecosystem.

  • Execute shared property and HRD strategies for player engagement, reactivation, retention, and churn prevention.
  • Work with CRM and Promotional teams to execute on leveraging vertical programming within the key audiences.
  • Work with BI to provide regular performance reporting to the property and ensure campaigns are analyzed pre- and post-delivery.
  • Use data driven insights to test and optimize spending while refining our long-term Omni strategy.
  • Lead the Omni efforts in optimizing our loyalty-based programs, looking for opportunities to ideate and test on innovative programs to increase retention, player value and wallet share.
  • Lead Omni Brand Ambassador team and operations to plan and manage the program and promotional calendar for the property.
  • Drive collaboration with property leadership to collaborate on campaigns and maintain a continuous feedback loop.
  • Serve as a subject-matter expert, advising business stakeholders on best practices, including promotional and Omni strategy.
  • Define overall promotional strategy as part of overarching property online reinvestment plans utilizing all components of the dual cooperative relationship.
  • Responsible for prioritization of on-site and on-line content across promotions, markets, and campaigns
  • Monitor competitive activity in applicable states.
  • Identify opportunities for investment incrementality and optimization.
  • Support and collaborate with other parts of the business such as operations, VIP, PR & social, and finance.
  • Act as an escalation point for simple queries that are unable to be resolved by property team members.
  • Collaborate with property marketing teams for opportunities to drive omni awareness by meet and greets, watch parties, F & B promotions, property only drawings, etc.
  • Flexibility with schedules and ability to travel when needed.

What are we looking for?

Proven performer

  • 5+ years' experience in Marketing, Product Management or Product Operations
  • Experience in land-based casino marketing, B2B Account Management or Social Gaming a plus

Relationship Builder

  • Ability to build and maintain strong relationships with internal & external partners.

Problem solver

  • A track record of analytical thinking & outside the box solutions to achieving business goals.

Multi-Tasker

  • Someone undeterred by multiple concurrent projects, able to thrive in a fast-paced environment with a high attention to detail.

Expert Communicator

  • Exceptional verbal and written communication skills

Service Provider

  • Ensuring that partners are informed, supported, and provided with exceptional service.

What's in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

  • Competitive pay and benefits
  • Startup culture backed by a secure, global brand.
  • Opportunity to build products enjoyed by millions as part of a passionate team.

Roster of Unique's

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer)

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