Marketing - Senior Manager of Brand & Partnership Marketing

2 weeks ago

Kansas City, United States Chiefs Full time

Marketing - Senior Manager of Brand & Partnership Marketing

Kansas City, MO, USA

Req #348 Friday, April 26, 2024 POSITION PROFILE : Senior Manager of Brand & Partnership Marketing DEPARTMENT : Marketing REPORTS TO:

Director of Partnership Marketing STATUS : Full-Time, Exempt JOB SUMMARY: We are seeking a dynamic and experienced Senior Manager of Brand and Partnership Marketing to join our team at the Kansas City Chiefs. In this dynamic role, you will lead the development and execution of both brand--first campaigns and partnership marketing programs. Creativity, deep understanding of the consumer (our fans), and innovative problem-solving will be essential to success in this role. KEY RESPONSIBILITIES: Drive innovative brand and partnership marketing initiatives, employing resourcefulness and creativity to ensure the Kansas City Chiefs maintain a premium and influential reputation. Partnership Marketing: Collaborate closely with our internal corporate partnership team to ideate and develop innovative partnership marketing programs that are mutually beneficial, driving engagement, revenue, and brand affinity. Fan-Centric Approach: Utilize insights and data to deeply understand our fans and our partner’s consumers, ensuring that programing resonate with their interests, preferences, and ultimately can drive action. Campaign Innovation: Lead the ideation and execution of innovative marketing campaigns and activations, leveraging digital, social media, experiential, and traditional channels to drive engagement and excitement among our audience. Cross Functional Collaboration: Promote seamless cross-functional collaboration, fostering strong partnerships connections with corporate partnerships, social media, digital marketing, creative development, community outreach, communications, and other departments to orchestrate holistic and impactful campaigns. Fan Growth: Develop initiatives to grow fandom and loyalty, creating personalized and impactful experiences that strengthen the connection between fans and the Kansas City Chiefs brand. Content Creation: Oversee the creation of compelling brand content, collaborating with internal and external partners to produce high-quality assets that resonate with our target audience. Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve campaign objectives and deliver strong ROI. QUALIFICATIONS: Bachelor's degree in Marketing, Business Administration, or related field. 5+ years of experience in partnership marketing, brand marketing, or related roles, preferably within the sports, lifestyle brands or entertainment industry. Proven track record of developing and executing partnership marketing programs and marketing campaigns. Strong leadership and team management skills, with the ability to inspire and motivate a team to achieve ambitious goals. Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders. Creative thinker with a passion for understanding consumer behavior and solving complex marketing challenges. 5+ years of experience in brand marketing, partnership marketing, or related roles, preferably within the sports or entertainment industry. 3+ years of experience with agency management. Proven track record of developing and executing successful marketing campaigns and partnership activations. Strong project management skills with the ability to prioritize and manage multiple projects simultaneously. Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders. Has a strategic mindset and a passion for innovation in marketing.

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