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Senior Director Brand Communication

1 month ago

Boston, United States Boys & Girls Clubs of Boston Full time

Summary of Position:

Boys & Girls Clubs of Boston (BGCB) is seeking a visionary communicator to be the voice of BGCB, capturing the urgency and passion behind its mission. The Senior Director of Brand Communications will oversee strategy, content and creative development of a full portfolio of strategic communications, crafting and delivering consistent, compelling, and impactful messaging across all platforms. This role involves collaborating with the senior leadership team to develop and execute a comprehensive brand communications strategy for both internal and external audiences.

We are looking for a masterful writer with a strong PR background, adept at creating powerful and engaging content such as talking points, development communications, thought leadership pieces, and other materials that inspire action. This individual will be key in amplifying strategic messages, highlighting the needs of Boston and Chelsea youth, and narrating stories of resilience and transformation.

Reporting to the Chief Marketing Officer (CMO), the Senior Director will join the Marketing and Communications department, composed of 6 talented and passionate professionals who handle all aspects of integrated marketing and communications including content planning and development, website and social media management, community relations, media relations, events, and alumni engagement. Although the Senior Director will not have any direct reports, they will be assigned the leadership of the team in the absence and/or unavailability of the CMO.

What You Will Do:

  • Strategic Communication: Implement integrated communications initiatives that build brand equity and drive audience engagement and growth
  • Content Creation: Produce engaging content for a wide variety of communications channels and platforms that amplifies and strengthens strategic brand messages. Conceptualize, develop and execute compelling and innovative content.
  • Serve as the creative leader, project manager, editor, and principal writer for a wide variety of print and digital projects, including annual reports, marketing collateral, newsletters, talking points, presentations, op-eds, stewardship pieces, and more.
  • Public Relations: Oversee the organization's external PR agency/consultants, developing stories and strategies to position BGCB as the leading youth development organization in the region. Represent BGCB to the press, pitch stories, columns, and editorial content, and act as spokesperson and crisis contact.
  • Crisis Communications: Lead and manage issues/reputational/crisis communications strategy and execution.
  • Media Relations: Develop and execute a media relations strategy to elevate BGCB's reputation, build relationships with targeted media, and respond proactively to media requests.
  • Event Communication: Create powerful event program content, including selecting speakers, drafting remarks, and participating in speaker preparation. Work closely with the Development team on event programs to incorporate key messaging.
  • Executive Communication: Collaborate with the CEO and Board Chair to capture their voice and vision, prepare media quotes, video scripts and briefing materials for events.
  • Internal Collaboration: Develop strong relationships with BGCB leadership and staff to identify and tell BGCB's most compelling stories
  • Web Content Oversight: Ensure alignment of web content with overall organizational branding and messaging.
  • Participate in youth-related trainings including, but not limited to - mandatory reporting, boundaries, behavioral management.

General BGCB Expectations:

  • All BGCB Employees will interact with youth at points in their employment. It is essential that all employees engage with our members in a positive, supportive and respectful manner.
  • Teaching youth/teens the importance of living an active, healthy lifestyle is a BGCB priority. As a result, all staff is expected to model healthy behavior while working with our members.
  • BGCB values creating child-friendly environments, where youth/teens of all abilities can be successful and participate. BGCB expects employees to embrace its focus on inclusion of all members, regardless of disability or developmental challenge.
  • Building the capacity of staff is central to BGCB. The organization encourages and requires that all staff participates in annual professional development opportunities that continue to cultivate their skills in the youth development field.
  • Every staff member shares the responsibility for ensuring BGCB is, and remains, an environment free of sexual, physical, or emotional abuse.

What You Will Need:

Experience, Skills & Education:

  • Education: Bachelor's degree in communications, English, journalism, or related subject.
  • Experience: Eight+ years of full-time professional experience in writing, content creation, public relations, or similar roles.
  • Skills: Exceptional writing and editing skills, with fastidious attention to detail. Strong project management, organizational skills, and the ability to manage multiple projects simultaneously in a fast-paced environment with proven experience shepherding ideas from inception to completion
  • Interpersonal Skills: Excellent interpersonal communication skills, with the ability to work with BGCB constituencies including Board members, leadership, Club staff, families, and youth. Proven ability to accept and incorporate feedback while maintaining the integrity of creative ideas and concepts
  • Teamwork: Ability to work independently and as part of a team.
  • Availability: Ability to work varied hours, including evenings and weekends as needed.

Leadership Competencies and Personal Traits:

  • Creative Thinker and Storyteller: Passionate about crafting big ideas and effective content experiences that inform, engage, and motivate audiences.
  • Industry Knowledge: In-depth understanding of current best practices, tools and trends
  • Platform Proficiency: Skilled in multiple communication channels with a strategic understanding of which platforms best suit particular initiatives.
  • Exceptional Communicator: Exceptional written and verbal communications skills
  • Eager Learner: Open to exploring new approaches and embracing opportunities to learn, both formally and informally.
  • Strategic and Detail-Oriented: Able to see the big picture and drive results while managing details - a strategic thinker who gets things done.
  • Interpersonal Skills: Strong interpersonal abilities; persuasive negotiator, positive and innovative thinker.
  • Editing Skills: Strong editing, grammar, and proofreading skills
  • Project Management: Demonstrated ability to manage multiple projects simultaneously, set priorities, utilize resources, identify and address problems, eliminate obstacles, meet deadlines, and stay within budget
  • Analytical Skills: A metrics-driven approach to strategy and work. Collect, analyze, and summarize results; use data and insights to inform strategies, and stay abreast of key trends and best practices to ensure our efforts are continually optimized.
  • Commitment: Dedication to diversity and BGCB's core values, with the ability to succeed in a dynamic culture.
  • Entrepreneurial Spirit: Someone who will thrive working in a fast-paced, dynamic and lean organization
  • Commitment to Diversity: Alignment with BGCB's core values and diversity goals.
  • Fun, energetic and excited about immersing themselves in our community
Behavior
Thought Provoking: Capable of making others think deeply on a subject
Team Player: Works well as a member of a group
Leader: Inspires teammates to follow them
Innovative: Consistently introduces new ideas and demonstrates original thinking
Enthusiastic: Shows intense and eager enjoyment and interest
Dedicated: Devoted to a task or purpose with loyalty or integrity

Work Experience
8 years: Must have a minimum of 8 years of full-time professional experience in writing, content creation, public relations, or similar roles.

Education
Required: Bachelors

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