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Digital Marketing Manager
2 months ago
- Create and maintain Veson's global digital marketing program, including strategy, implementation, and measuring success, partnering with regional marketers to execute as appropriate.
- Work closely with content & brand marketing to optimize the web experience across Veson.com and our associated brands to continuously improve organic traffic, conversion rates, and engagement.
- Own the strategy and execution for paid digital marketing programs, including SEM, retargeting, display, email nurture and paid social.
- Collaborate with in-house content and creative team members and external media partners to create optimized content, landing pages, and ads to ensure top performance.
- Establish A/B testing program across all channels and create marketing playbooks.
- Be data-obsessed. Continuously track campaign effectiveness and efficiency and create a feedback loop for the team, driving performance learnings across the entire marketing funnel and buyers' journey.
- Advise on shifts in program audiences, keyword mix, channels, tactics, and media partners based on performance.
- Maintain an understanding of the global maritime ecosystem, account acquisition trends, and competitive landscape.
- 5+ years hands-on experience in digital marketing, preferably in the B2B SaaS space
- Innately curious with a "test and learn" mentality and a hunger to demonstrate the latest technology and methods
- Expert in using web, paid advertising, ABM, conversion optimization, nurture, and more as part of a comprehensive growth strategy
- Proficient in Hubspot, Salesforce, Google Analytics, and other marketing tools
- Experience with global campaign setup, execution, tracking, and analysis using a variety of external and internal reporting tools, including management region-specific strategies
- Outstanding communication and collaboration skills
- Comfortable with ambiguity and juggling multiple projects with tight deadlines
- Experience working with translated and international campaigns preferred
- Experience in account-based marketing (ABM) preferred
