Digital Marketing Manager

11 hours ago

Boston MA United States BOARD Deutschland GmbH Full time

At Board, we help enterprises plan smarter, drive outcomes and lead transformation with one single Intelligent Planning Platform. Trusted by thousands of leading organizations, over the last 28 years we have designed our Product with enterprise planning agility in mind and the passionate care of our people as our main driver.


We strongly believe every colleague brings unique value to our whole. We collaborate openly and effectively to deliver results and celebrate our shared success, thrive on innovation and embrace a growth mindset to aim higher every day.


If you’re a forward-thinker looking for the great next step in your career within an innovative and collaborative environment, Board is the right workplace for you


We are currently looking for a highly creative, proactive and analytically-minded Digital Marketing Manager to join our team.


Reporting to the Integrated Marketing Director, you will be responsible for setting up, implementing and managing the overall company's digital marketing strategy.


Responsibilities:
  1. Develop and implement comprehensive digital media strategies in collaboration with the global integrated marketing team to support brand awareness, lead generation, and customer retention.
  2. Create, manage, and optimize digital advertising campaigns across various platforms including Google, LinkedIn, Demandbase, Stack Adapt and others.
  3. Collaborate with the content team to produce high-quality, engaging content tailored to our target audience.
  4. Work with other members of the marketing team to localize strategies that align with business goals.
  5. Analyze and report on the performance of digital campaigns, using data-driven insights to refine strategies and improve ROI.
  6. Stay updated on industry trends, emerging technologies, and best practices in digital marketing and B2B software to ensure our strategies remain innovative and effective.
  7. Establish and manage relationships with advertising agencies or other outside vendors that help create content for digital campaigns.

Requirements:
  1. Proven experience as a Digital Marketing professional, developing and implementing digital marketing strategies.
  2. In-depth knowledge of different digital marketing channels.
  3. Good knowledge and experience with online marketing tools and best practices.
  4. Proven hands-on experience with SEO, Google Analytics and CRM software.
  5. Basic knowledge of web design procedures.
  6. Critical thinker and problem-solving skills.
  7. Team player with great interpersonal and communication skills.
  8. Academic Background in Marketing, Digital technologies or similar relevant field.

Our commitment to Diversity and Inclusion:

Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day

Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.

Your personal data will be stored for as long as it is necessary to process the job applications that you submitted and for the provision of the service that you requested. Your personal data may also be processed for the fulfillment of the obligations provided for by law. Your data will in any case be deleted without unjustified delay once the aforementioned legal obligations have been fulfilled. Your personal data are collected and used by Board International SA and/or its subsidiaries that are located in the EU or outside on the basis of the appropriate safeguards provided by the European Regulation 2016/679. At any time you may request to access, to correct and/or delete your personal data used by Board International SA or by its subsidiaries for recruiting purposes.

For further question, please refer to our Privacy Policy at .

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