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Assoc Mgr, Digital Marketing

2 months ago

Fort Myers, United States Chico's Full time
With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 16,000 associates who share our commitment to excellence.

POSITION OBJECTIVE:
This position provides support in managing all paid digital marketing initiatives. The primary focus is to drive revenue online and into stores through paid media programs. This role, as a key contributor to the success of the fast-growing digital business and the evolution of our online presence in the digital/e-commerce marketing space, ensures the execution of marketing campaigns, primarily focused on customer acquisition.

FUNCTIONAL RESPONSIBILITIES:

• Supports digital marketing campaigns which include all paid including paid search, PMAX (shopping), video (YouTube, CTV), affiliates, influencers, display, along with other emerging ad platforms.

• Responsible for weekly reporting, including customer engagement metrics, trends, test results, campaign performance and creative performance

• Develops and owns reporting, analytics, and optimization tactics for continual improvement of campaigns.

• Sets up and executes tests by studying best practices and past results, developing hypotheses, and testing those to improve overall results.

• Executes against budget and ensures accurate expenditure tracking and accounting against plans for brand(s).

• Monitors performance across programs and conducts measurement and analysis on the effectiveness and efficiency of digital programs.

• Monitors spend, revenue, and KPIs on a weekly basis and makes investment recommendations as necessary.

• Helps Identify and leverages collaborations between all paid programs. Evaluates new customer acquisition metrics and subsequent value of customers acquired.
QUALIFICATIONS:

• Bachelor's degree in Marketing or related field strongly preferred

• 3+ years' online consumer retail marketing experience, including, online/internet retail consumer marketing

• Outstanding creative and strategic thinking abilities

• Exceptional analytical, planning and project management skills. Strong spreadsheet, word processing and database skills

• Outstanding verbal and written communication skills

• Ability to succeed in a fast paced, entrepreneurial environment

• Exceptional attention to detail and ability to effectively multi-task in a deadline driven atmosphere

Chico's FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.