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Paid Search Marketing Specialist

1 month ago

West Chester, United States Qurate Retail Group Full time

Thank you for your interest in joining our team Qurate Retail Group comprises six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.

The Opportunity

If Search Engine Marketing is a passion for you, QVC has a significant opportunity to take your skills to the next level. Reporting to the Manager Search Engine Marketing Acquisition, the Paid Search Marketing Specialist will manage the execution of SEM Shopping (CSE/PLA)/Text plans and strategies and requires a technically adept professional with strong analytical capacity - A great opportunity to take your skills to the next level in an innovative environment and fast-growing industry.

Who We Are

QVC is the world's leading video and ecommerce retailer, offering a curated collection of desirable brands to millions of customers around the globe each day through broadcast, Internet, and mobile sales platforms. Our Paid Search Marketing team is a close, small group of analytically minded team members who use data to understand our customers and their behaviors and turn that understanding into actionable initiatives.

Your Impact

You will strategically manage and optimize SEM Text/Shopping campaigns (Google & Bing).

You will analyze trends and performance within large datasets. Take actions to enhance program performance.

You will report on channel performance on a daily basis and prepare forecasts for account and campaign expenditure.

You will closely monitor performance and spend levels and make adjustments.

You will support new customer acquisition/retention strategy and maintain refreshed audience lists.

You will implement SKU/ Keyword level bidding, ad group modifiers, and campaign budgets to hit portfolio KPI goals.

You will manage the use of scripts and bid rules for account optimization.

You will run health checks for optimal account structure performance.

You will maintain and use vendor relationships to help maximize performance.

You will support and collaborate across the SEM team (Paid Search and CSE's/PLA's).

What You Bring

Bachelor's degree in Business, Marketing or related field or equivalent experience

1+ years of experience with hands-on Search performance management.

Experience with Google Analytics/Acoustic

Demonstrated experience with data visualization tools – Tableau

Advance level expertise in Microsoft Excel, and experience working with large datasets across multiple spreadsheets.

History of managing daily budgets across multiple accounts/campaigns.

Understanding of how to drive KPIs and improve our business goals.

Experience with AdWords Editor and Bing Editor.

Remote work is not permitted in NYC at this time.

#LI-KS1 #LI-Hybrid

Join us as we enrich life’s everyday moments – including yours. Apply today

If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, fashion, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate flexible working options, our Qurated community, where intentional connections matter and a company committed to diversity, equity and inclusion, you’ll be amazed at what’s available for our team members We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with Qurate Retail Group means friendly teams, ambitious projects and fast-moving careers

For Qurate Retail Group, our focus on diversity, equity and inclusion is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, Qurate Retail Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qurateretail.com for assistance. ​

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