Market Research Analyst

1 week ago


San Francisco, United States Upwork Full time

Job Description

The objective of the study is to arrive at:
A: TAM, PAM, SAM
B: Sales Projection for 5 Years
C: Price points
D: Margin profile
E: Competitor Mapping
F: Only Utility Sector

1. Study to be conducted for :
a. Investor Own Utility
b. Public Power Utilities

2. Sample Research in 2 States – California & Texas. Later on scope to be expanded to the rest of US and Canada

3. Products:
a. 200 A load break elbow (15 kV, 25 kV, 28KV and 35KV ) .
b. 600 amp and 900 amp Dead break connectors ( 15KV/28KV and 35KV )
c. Distribution Surge Arrestors

4. Study of spectrum of Partners:
a. Channel
b. MR
c. Contractors
d. Direct

5. Competitor Study:
a. Players – Local or Overseas
b. Size of their business
c. Product Profiling
d. Pricing of product
e. Partners of Choice
f. Margin Profiling

6. Competitor Collaterals:
a. Line Card/Catalog/Dat sheets
b. Test Reports in public domain
c. Drawings in public domain
7. Potential suppliers for private labelling



Qualifications:
Qualifications

Bachelor’s degree in Market Research, Business, Economics, or a related field. Proven experience in market research or business analysis, preferably in the utilities or related industrial sector. Strong analytical skills and proficiency in statistical tools and software. Excellent communication and presentation skills. Ability to manage complex projects and multi-task effectively. A deep understanding of IEEE 386 standards and electrical utility components is a plus.




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