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Sr. Director Digital| Corporate|NY, Denver, LA

3 months ago

Denver, United States teamworkonline Full time

Overview

The Senior Director Digital will oversee all OVG corporate managed websites and support the venue level websites via agency management and direct collaboration with venue level teams.  The Director will lead strategy, UX, design, development and management of all websites, including regular updates, traffic acquisition strategies, technology and performance.  The Sr. Director will partner with business owners and marketing teams to establish the websites as an integrated guest experience ecosystem.  The ideal candidate with also accelerate digital innovation and data capture.  The candidate will be a voracious consumer of data and adopt a testing and optimization approach and  demonstrate  success through their focus on driving measurable results, specifically maximizing the websites traffic and data capture from both B2B and B2C markets.  The ideal candidate has a passion for creating digital extensions of live experiences that enhance and nurture that desire to feel something live.

 

This role pays a yearly wage of $150,000 to $175,000 plus bonus

 

Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).

 

This position will remain open until Oct 31, 2024

Responsibilities

  • Ownership of all company websites, focusing on superior design reflecting the brand, content accuracy, performance, high SEO relevance, and data capture/conversion
  • In conjunction with Marketing, establish digital guest experience roadmaps to drive sustainable, long-term growth in traffic engagement, data capture and conversion.
  • Cultivate and drive a highly effective, world-class digital product ecosystem of internal and external resources by hiring, training, motivating and setting leadership direction for all direct reports and cross-functional teammates. Define and foster a collaborative and guest-oriented marketing and sales community.
  • Oversee all aspects of websites and UX and functionality including owning feature launches from end to end discovery, UX, build, communication, launch and iterations.
  • Serve as subject matter expert partnering with engineering and marketing team members to optimize for maximum revenue attainment and customer experience.
  • Develop strategies and plans to drive and convert qualified traffic and leads through the Company’s platforms (desktop, tablet, mobile).
  • Develop analytics-based product roadmaps to enhance web and mobile performance, with a focus on measurement, an A/B testing learning agenda, and monitoring of results.
  • Responsible for SEO Optimization, working with Marketing to leverage compelling content to build relevance.
  • Communicate strategies and results throughout the organization.
  • Collaborate with members of the marketing organization to deliver and leverage coordinated new product offerings and experiences.
  • Remain current with emerging digital technologies.

Qualifications

  • 10+ years of dedicated, progressive digital & e-commerce and conversion strategies
  • Experience in development and UX mapping and design
  • Experience in managing enterprise sites including technical know how
  • Experience in creating product spec documents for delivery of new features
  • Knowledge of Microsoft infrastructure to best leverage speed optimization
  • Expertise driving business results for both B2C and B2B, including shopping carts or booking systems conversions preferably across complex multi-unit/multi-geography businesses.
  • Experience with Wordpress, Microsoft, Salesforce sales and marketing cloud.
  • Experience with developing and managing product roadmaps and executing A/B tests.
  • Exceptional analytic skills to drive e-commerce strategies and decision-making.
  • Strong communication and interpersonal skills - both written and verbal - to be able to develop relationships with local business units.
  • Experience managing teams and agencies
  • Experience/knowledge with responsive and mobile design.
  • A problem-solver and self-starter, capable of working in a fast-paced environment - Savvy, scrappy and opportunistic.
  • Bachelor’s degree in marketing or e-commerce related field a bonus.
  • Innovative business leader who is continuously seeking more effective and efficient technologies and solutions.
  • Customer-focused. Passionate about driving an outstanding customer experience.
  • Loves to build new things yet conscious of operating costs and margin.
  • Possesses confidence and creativity, yet self-aware.