Digital Marketing Manager

Found in: beBee S US - 3 weeks ago


Santa Barbara, United States Your SmartSource Full time
  • For almost 50 years, Seymour Duncan has been dedicated to precision-built, high-quality products and has grown a boutique family business, into one of the world's leading makers of guitar pickups and effect pedals.
  • Reporting to the VP of Sales & Marketing, the Digital Marketing Manager is responsible for driving brand awareness, site traffic and consumer retention across seymourduncan.com, all social channels and the educational platform.
  • Work closely with Artist Relations team to launch, manage and grow the influencer and content creator program;
  • Work with Web Development team to guide SEO priorities, strategies, implementation and analytics for onsite optimization, link building and optimization of video assets;
  • Assume responsibility for ensuring strategic and accurate budgets/forecasts are developed monthly for each digital marketing program, while working closely with VP of Marketing to review and set spend, goals and key metrics annually, quarterly and monthly;
  • Work with Artist Relations team and artists to curate artist content for social media.
  • Direct experience in digital marketing, preferably in consumer goods/music industry;
  • Extensive knowledge of rock and roll and its related music forms and the guitar player mindset;

  • Digital Marketing Manager

    Found in: beBee jobs US - 3 weeks ago


    Santa Barbara, California, United States Your SmartSource Full time

    For almost 50 years, Seymour Duncan has been dedicated to precision-built, high-quality products and has grown a boutique family business, into one of the world's leading makers of guitar pickups and effect pedals.Reporting to the VP of Sales & Marketing, the Digital Marketing Manager is responsible for driving brand awareness, site traffic and consumer...


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