Digital Marketing Manager

3 weeks ago


Santa Barbara, California, United States Your SmartSource Full time

For almost 50 years, Seymour Duncan has been dedicated to precision-built, high-quality products and has grown a boutique family business, into one of the world's leading makers of guitar pickups and effect pedals.Reporting to the VP of Sales & Marketing, the Digital Marketing Manager is responsible for driving brand awareness, site traffic and consumer retention across , all social channels and the educational platform.Work closely with Artist Relations team to launch, manage and grow the influencer and content creator program;Work with Web Development team to guide SEO priorities, strategies, implementation and analytics for onsite optimization, link building and optimization of video assets;Assume responsibility for ensuring strategic and accurate budgets/forecasts are developed monthly for each digital marketing program, while working closely with VP of Marketing to review and set spend, goals and key metrics annually, quarterly and monthly;Work with Artist Relations team and artists to curate artist content for social media.Direct experience in digital marketing, preferably in consumer goods/music industry;Extensive knowledge of rock and roll and its related music forms and the guitar player mindset;



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