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Senior Manager, Media Measurement

2 months ago

New York, United States Pfizer Full time

OVERVIEW:

Pfizer is driving a transformation of its marketing organization, that will see the best marketers of science support the most trusted brand in the industry. As part of this transformation, Pfizer has brought on board its first-ever Global CMO, Drew Panayiotou, who is standing up a best-in-class Leadership Team made up of subject matter experts and visionary practitioners.

This position will report to the Director, Measurement and Optimization, and will be a key resource in driving integrated media measurement at Pfizer. They will work directly with agency partners, and internal collaborators within the CMO to create a media measurement program and refine, deliver, and enhance media optimization programs. They will bring a deep understanding of the intricacies of media data and analytics for major brands with experience in both building enterprise media measurement frameworks and executing large scale media performance optimization for healthcare clients. This person will partner closely with other members of the CMO as well as otherteams to drive a robust, data-driven, and highly strategic approach that moves Pfizer from a leading 'pharma' brand into a leading healthcare and patient-first organization.

ROLE SUMMARY:

The Sr. Manager, Media Measurement and Optimization, is responsible for implementing newly created enterprise media measurement framework and KPIs, that take an integrated approach to media reporting across audience, channel, site and creative, and media initiatives. This is a unique role, that will curate measurement strategies for enterprise-basedmedia programming across disease states. They will partner closely with the media agency and other key constituents in the CMO organization to develop audience-centric, insight-driven media optimization programs to improve marketing ROI. The ideal candidate is a data-driven, strategic consultant that will apply years of experience in data analysis to translate reporting with a focus on delivering measurable financial results across the globe.

In this newly created role,the Sr. Manager, Media Measurement and Optimization,, will be a critical member of creating and building a new program, functionality, and capability within Pfizer. Must leverage strong cross-functional abilities to collaborate effectively with several key business partners both internally and externally.Newly founded team responsibilities encompass all aspects of media data and analytics reporting, including driving forward an integrated cross-channel measurement program, audience analytics, content and site behavior, and optimization recommendations. Collaborate with Strategy, Performance & agency teams on optimization reports, and process improvements.

While the primary focus of the role will be on media reporting and optimization reports, this role will also be responsible for SME across their assigned media objectives and vertical. To be successful in this role, the candidate will seek cross-stakeholder insights and perspectives from and collaborate with the following teams:

  • Work directly with agency partners to review, and translate media optimization reporting to business objectives

  • Implement the newly created media measurement framework, introducing new standards to Pfizer, enterprise wide across both patient and provider campaigns

  • Leverage insights, reporting, and data, in partnership with agency analytics partners, to provide strategic and tactical recommendations that tie performance to improved business and customer outcomes

  • Partner with Commercial Analytics team to translate MROI insights intodata-driven recommendations to improve media performance

  • Drive integration and translation to shift media reporting from channel and diagnostic, to insightful and actionable insights that are audience-led, and consider site and creative performance

  • Partner closely with analytics 3rdparty providers to spec out program goals, delivery, and ensure advanced analytics are holistically incorporated to tell a performance story aligned to the customer journey

  • Steward implementation and evolution of key learning and standardization documentation and playbooks to shepherd media measurement best practices and drive integration across all Pfizer groups

  • Drive HCP media analytics best practices, across data transfer needs through script lift and MROI performance

ROLE RESPONSIBILITIES:

  • Drives media measurement strategy across paid, owned and earned channels, translating data into insights and actions for key stakeholders internally

  • Develop deep understanding of Pfizer products and Therapeutic Area landscape, in an effort to orchestrate the optimal portfolio media and audience strategies

  • Leverage audience data across patient and provider, to analyze campaign performance

  • Oversee dashboard and data visualization practices, to ensure clean and clear story-telling

  • Drive best practices in translating website performance to the overall performance journey and understanding correlation to script lift

  • Translate media data taxonomy and meta-data best practices to media analytics data design and requirements

  • Act as successful role model for Pfizer Values (Courage, Excellence, Equity and Joy) by providing ongoing coaching and guidance to other employees to help them achieve their potential

QUALIFICATIONS:

  • 7+ years Marketing or Media experience in a professional environment, with experience managing and building teams

  • BS Degree in Marketing, Business, or equivalent experience

  • Broad knowledge of the pharmaceutical industry and healthcare environment, specifically with an understanding of healthcare claims data and its application to marketing optimization

  • We look for prior experience in media analytics, healthcare claims data, and HCP data, especially digital media

  • Deep understanding of media data KPI calculations & definitions

  • Understanding of data-driven media planning and buying approaches globally

  • Expertise in Analytics/Martech/Business Intelligence platforms or BI software such as: Datorama, Tableau, Adobe, Snowflake, SQL, Crossix, IQVIA, Symphony Health Solutions, etc.

  • Experience translating data insights into actionable recommendations for executive decision-making

  • Deep familiarity with media and vendor landscape and application of media trends in powering business results, as well as media data souce and taxonomy expertise

  • Experience with leading agencies, technology companies, or consulting partners in advertising and marketing tech

  • Proven ability to work collaboratively across multiple teams

  • Exceptional interpersonal skills and mastery of working in a matrixed environment

  • Excellent communication skills; can articulate complex concepts to a diverse audience

  • Creative, innovative problem solver who leads with insights derived from data

  • Strong writing, presentation and influencing skills

  • Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Additional Job Information:

Last Date to Apply: September 16, 2024

Any Pfizer US Site

The annual base salary for this position ranges from $117,300.00 to $195,500.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

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