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Director of Marketing and Admissions
2 months ago
Duties and Responsibilities
- Directs, supervises and coordinates the marketing and admissions functions of the facility
- Develops and implements marketing plan in tandem with the corporate director of marketing
- Coordinates all admissions to the facility in a manner that ensures resident satisfaction and supports the facility’s fiscal policy
- Coordinates with Activities Director to create and promote internal and external marketing opportunities
- Actively works and manages facility CRM/leads program
- Stages facility presentation (personally and by directing Housekeeping) to assure effective aesthetic appeal
- Maintains regular marketing reports and records
- Attends management meetings and serves on appropriate committees
- Maintains open communication with the owner, Executive Director, community resources, facility personnel, physicians, consultants, residents, resident families/guardians and others.
- Builds and maintains relationships with prospects, their families, and referral sources.
- Create and strengthen networking relationships and maintain a positive public image to benefit the community.
- Performs other duties as assigned
- Must be a high school graduate, bachelor’s degree or above in related field preferred
- Experience with geriatric clients is mandatory
- Must demonstrate a compassionate interest in meeting resident needs
- Ability to work with minimal supervision, take initiative
- Must enjoy working with seniors and residents and families experiencing dementia and Alzheimer’s
- Must pass pre-employment drug screening, criminal background investigation, and reference inquiries
- Must be proficient on Apple iOS
- Must be available weekends and holidays.
- Frequently required to sit, stand, walk, bend, crouch, grasp, handle, kneel, pull, push, stoop, squat, twist and transfer
- Occasionally required to lift 50 pounds as needed
- Frequently required to talk or hear
- The noise level in the work environment is usually moderate
Benefits:
- Paid time off
- 401(k) with up to 5% matching
- Health Insurance
- Voluntary Benefits – Disability Insurance, Accident Insurance, Life Insurance, Dental/Vision Insurance, and Critical Illness w/Cancer Insurance.
- 8 hour shift
- Day shift
- Monday to Friday
- Weekend availability
- Commission pay
- High school or equivalent (Preferred)
- Marketing in Senior Living: 2-5 years