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Senior Manager, Growth Marketing

2 months ago

Boston, United States Tines Full time

Benefits:

  • Startup equity & extended exercise window: Exercise window extends to 5 years after 2 years of working here.
  • Matching retirement plans.
  • Home office setup: Equipment provided plus a generous allowance for extra expenses.
  • 25 days annual leave: 25 days applies regardless of where in the world you work.
  • Generous parental leave programs.
  • Flexibility in how and where you work.
  • Phone and home Internet allowance.

Founded in 2018 in Dublin, Tines is a smart, secure workflow platform designed to automate any manual task, regardless of complexity. By automating workflows, Tines empowers frontline teams to reduce monotonous, manual work and free up valuable time and resources.

Tines is an integrator across your entire stack - if it offers an API, Tines connects with it. Having firmly established Tines as the de-facto automation platform for cybersecurity teams, we’re expanding horizontally to IT, Product, Engineering, and Infrastructure teams. Tines was built for everyone, delivering transformative and innovative enterprise software to industry leaders like Canva, Intercom, Databricks, Mars and Reddit.

We’re excited about what we’re doing and what’s to come, and we’re looking for others who can lead by our values of Simplicity, Speed, and Soundness. Because Tines is about delivering exceptional customer experiences, while creating a company culture that nurtures individual curiosity, growth, and integrity.

We’re looking to further accelerate our growth by bringing on a world-class Growth Marketing Lead at Tines. This role focuses on generating pipeline and accelerating revenue growth, through a combination of always-on digital programs, lifecycle marketing, and digital experience optimization.

This is a remote position, with the employee required to be located in an EST state in North America. We have a strong preference for the greater Boston area where our US HQ is located.

What you’ll do:

  • Build an always-on growth marketing engine which sources pipeline and accelerates revenue growth.
  • Lead a team of marketers that can operate with autonomy.
  • Grow and activate our freemium product user base to provide the sales team with qualified leads and opportunities.
  • Optimize Tines.com as a lead source continuously analyzing website and campaign data to identify opportunities for conversion rate optimization and SEO improvements.
  • Lead our ‘always-on’ paid advertising efforts to maximize audience engagement and cost-per-acquisition efficiency.
  • Develop automated strategies for customer acquisition and database engagement, partnering with XDR, marketing, product, operations, and sales.
  • Run and oversee experiments to convert leads via tools, emails, ads, and direct mail - you will generate ideas, define targeting, write copy, and scale the winners.
  • Implement and manage an appropriate tech stack and data architecture necessary to support growth initiatives.
  • Be the in-house technical growth expert on the team collaborating closely with colleagues in Demand Gen, Field Marketing, Brand and Content.

What We’re Looking For:

  • 8+ years in growth marketing, including leading growth marketing efforts at a fast-growing B2B SaaS startup during its post-Series B phase, ideally through to later-stage funding, IPO, or acquisition.
  • Demonstrated track record of scaling digital programs, optimizing for customer acquisition, and driving revenue in a high-growth, dynamic environment.
  • Direct experience with product-led growth or sales-assist motions.
  • A data-driven mindset - you instrument and evangelize a data-driven approach to marketing.
  • A hacker’s mindset. You constantly search for unique and efficient scaling methods, even when they defy conventional tactics.
  • At least 2 years of people management experience and a strong track record of external partner management.
  • Bias for speed. You thrive in a fast-paced environment, can juggle competing priorities and are able to set and maintain a high pace, inspiring your team to keep up.
  • Strong communication and writing skills. You are an excellent communicator and can produce excellent written and presentation content and collaborate with others to do the same.
  • Willing to roll up your sleeves. You are willing and prepared to dive in and drive projects forward through hands-on involvement and through close collaboration with cross-functional partners.

At Tines, we’re all about trying new things and taking the leap. If you’re second-guessing your application, we hope you’ll trust your gut and take the leap too Applying for a new job isn’t always easy, especially if you’re thinking of a career pivot – but we’re big believers in learning and growth here at Tines, so you’ve nothing to worry about. A variety of experience, perspectives, and voices makes us the company we are. We’d love to hear from you.

Tines provides equal employment opportunities to all employees and applicants for employment without regard to sex, race, colour, ethnic or social origin, genetic features, language, religion or belief, political or any other opinion, membership of a national minority, property, birth, disability, age or sexual orientation.

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