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Director, Marketing
2 months ago
Director of Marketing
Develop, implement, and manage comprehensive marketing and advertising campaigns and campaign budgets for all WCE events Oversight and management of media buying agencies and media services Manage and place digital advertising campaigns Primary liaison with tour press agents and marketing representatives. Advise tour reps regarding sales progress and forecasts. Propose and recommend discounts, offers, and special promotions. Develop, maintain, and cultivate press and media relationships Develop and coordinate both in-town and advance PR opportunities Primary liaison with box office and call-center staff along with internal ticketing team Oversee and aid in the development and implementation of event and added value promotions Sponsorship sales, fulfillment, and corporate partnerships Develop and manage season ticket programs, sales initiatives, and subscriber services New season advertising and roll-out strategy including creative, development, and budget Monitor, maintain, evaluate, and execute all brand quality initiatives Oversee WCE website, social media, and email marketing In association with tour management, implement appropriate dynamic pricing for events as well as discount initiatives Develop and manage the annual WCE marketing budget. Track and process invoices Direct management of all WCE marketing and ticketing staff, community programs, subscriber benefits, and initiatives Manage ASL Interpreter services for events Oversight of playbills, press releases, and other event collateral Assist in developing and managing annual budgets and forecasts.
Position Requisites: • BA in Business and/or Marketing. • Minimum 10 years of industry and management experience. • Computer skills: Macintosh, Microsoft Word, and Microsoft Excel. • Ability to deal courteously and tactfully with the public. • Ability to communicate and develop an effective working relationship with fellow employees and supervisors. • Ability to prioritize, maintain composure under pressure, and meet tight deadlines. • Excellent written and verbal skills. • Organized, detail-oriented, and self-motivated. • Ability to communicate in a manner that is motivating, influential and convincing. • Ability to read, write, and communicate effectively with co-workers and patrons, in an English-speaking environment.
The approximate base pay range for this position is $85,000 to $95,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus. Actual compensation may vary based on factors including but not limited to job-related knowledge, skills, and experience.
Learfield is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.
Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.
Our Mission
Powering the connection of fans to the brands and experiences they love.
Our Core Values
Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Learfield is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.
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