Digital Inside Sales Leader
4 weeks ago
Date: Apr 17, 2024
Location: Chicago, Illinois, United States, 60631
Company: Belden, Inc
Belong. Believe. Be You. Belden.
Propel your career surrounded by a diverse team of innovative, goal-oriented individuals who are pursuing the next generation of connectivity solutions. At Belden, you'll participate in work that will challenge you and position you to excel. You'll collaborate with colleagues from around the world, gaining exposure to a broad base of expertise and perspectives.
Together, we'll continue on a journey of innovation, creating a connected world and paving the way for automation. Join us and let's build the future.
We are seeking an experienced Digital Inside Sales Leader to join our team and lead and build the transformation of our digital inside sales efforts. The goal of the team is to manage, nurture, and transition Marketing Qualified Leads (MQLs) to field sales conversation ready Sales Accepted Opportunities (SAOs) and manage the handover process, ensuring Sales' readiness to take over the lead.
Responsibilities:
- Digital Inside Sales Team Leadership
- Daily management of Lead queue and MQL allocations, using data driven routing decisions and balancing BDR workloads
- Ensure utilization of multi-channel engagement including calls, email, linkedIn, direct message, and web-based platforms, to drive conversions of MQLs to SAOs
- SAO Quality - Ensure that the DIS team members understand the current circumstances of the Lead and their motivations for conversations with field sales
- Ensure all Business Development Representatives (BDRs) are confident and comfortable with positioning Belden in sync with Lead's upstream (marketing campaigns) engagement with Belden - Continuity of the customer buying journey
- Build a culture that brings remote Digital Inside Sellers together through clarity of focus and direction, and clarity of targets and desired behaviors
- Own total program performance against Team KPIs - Analyze lead and activity data to identify opportunities for improvement and optimize the DIS process
- Invest in broader GTM team learning, upstream (marketing campaigns) and downstream (field sales), surfacing insights from DIS interactions with Leads
- Adapt team's messaging, reach outs and behaviors in reaction to downstream feedback and field sales execution
- Lead and Collaborate with Global Sales Enablement to build an effective DIS onboarding and enablement framework
- Digital Inside Sales Team Development
- Leverage AI tools to improve quality of messaging, email scripts and call scripts and BDR ability to connect and control conversations thereby improving the throughput of the lead funnel
- Provide quality targeted coaching time allocation to develop Critical Skills and improve individual performance. Reinforce application of the standard tools and processes as a framework for effective coaching
- Recruitment and onboarding new BDRs - Build out BDR Role profile, Critical Skills framework and onboarding program
- Technology Utilization
- Ensure team proficiency of digital technology such as Salesforce, Pardot, 6sense, LinkedIn Sales Nav, integrated activity logging tool (e.g. Salesloft) and call intelligence tool (e.g. Gong) to enable effective management of a high volume of MQL leads, and supporting personalization of BDR outreach efforts
- Stay abreast of latest digital sales technologies and tools and identify opportunities to integrate new technologies to improve DIS productivity
- Performance Management
- Objective and data driven continuous appraisal of activities and effectiveness - monitor key performance indicators (KPIs) to evaluate success
- Apply consistent and appropriate rigor to reviewing individual BDR performance. Instill a structured approach that creates efficiency and focus in the team and manage team against expectations
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- Understand and manage Lead funnel dynamics - inflow, velocity, stalled, etc.
Skills & Experience:
- Experienced and confident in using digital communications within the team to build and maintain team culture, direction, and focus in a virtual environment
- Ability to build rapport and followership virtually
- Must be able to cultivate productive working relationships with cross functional peers to ensure proactive sharing of business intelligence, and coordination of activities
- Demonstrable experience of deploying digital technologies to enable effective management of a high volume of MQL leads
- Demonstrable delivery of results through Digital sales leadership
- Analytic mindset with the ability to make data-driven decisions
Qualifications:
- Bachelor's degree in Business, Marketing, or related field
- Minimum 4 years of program or inside sales management experience
- Elevated client-facing engagement and/or business consulting experience
- Field sales experience is beneficial
Let's Write the Next 100 Years Together.
Join a global community striving to improve connectivity and security. The work we're doing puts our people on the front lines of impacting lives and shaping the future. Propel your story of innovation by helping Belden write the next chapter in ours. Shape your future at Belden.
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These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job.
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