Director, Brand Performance

4 weeks ago

Cincinnati, United States Landor Full time

We are currently seeking a Director, Brand Performance to be based out of our Cincinnati studio. Could this be you?

About us

As a company with studios across the globe, we power up the best minds from 31 teams in over 22 countries to create a unique skillset for each client. We spark ingenuity with global creative sprints that cross time zones and borders and spur on the best of our talent. That includes exceptional brand consulting and strategic design, brilliance in experience, retail and workplace design, and competition-smashing motion design. We are part of the WPP group.

Role Overview

At Landor, the Brand Performance team measures, quantifies, predicts, and projects the impact of brand. This provides our clients with greater certainty over their strategic brand decisions and the impact on their business. And supports the strategic and creative brand transformation efforts with our wider Landor team.
We answer the key questions that clients challenge us with, including: which brand decisions will create the biggest financial uplift for our business? how can we optimize our brand portfolio? how far can our brands stretch? how do we make the business case to prove the commercial value of our brands?
We are seeking a Director, Brand Performance who will partner with our North America region and Global Brand Performance team to contribute to delivering key strategic projects that enable brand and business transformation and growing our modelling and analytics business in North America.

Job Responsibilities

  • Acts as a data-driven consultant to Landor colleagues and clients, designing and executing each unique project approach to connect and analyze disparate data sources – from existing client financial data and syndicated research, new primary qualitative & quantitative research studies, and proprietary data sources – in order to generate actionable insights that can impact clients and the commercial impact of brands and experiences on their business
  • Collaborates on projects with Strategy, Design, and Client Services as a fully integrated team to create world-class agile brands that unlock business growth
  • Design, manage, and analyze data from primary research studies to support our Brand Performance tools such as brand equity and future impact modeling, brand monetization and valuation, brand portfolio optimization, brand-led business case development, and demand opportunity planning, among others
  • Supports the Growth and Client Services teams to develop proposals, pitch materials, and articulate scopes of work, defining the Brand Performance plan for each client with creativity, precision and efficiency
  • Supports the Global Brand Performance team to enhance, evolve, and create new offerings and methodologies
  • Identifies and manages Brand Performance supplier relationships to ensure successful project delivery
  • Partners and collaborates with the Global Brand Performance team and mentors/coaches junior Brand Performance team members
  • Be a champion and advocate for Brand Performance within Landor and effectively communicate what we do, how we do it, and examples of our impact

Experience Needed

  • 10+ years of experience in brand consulting or business consulting with a clear understanding of how brand contributes to business success
  • Ideally with experience in B2C categories, such as CPG, Retail, and other consumer-facing categories
  • Experience working with applied modeling methodologies across a range of quantification, measurement, and future-facing modelling approaches including financial models, ROI measurement, brand valuation, commercial KPI establishment, and predictive modelling tools.
  • Proven ability to identify and communicate insights from research and data into actionable recommendations and implications on client brand and business strategies, with proven strategic thinking and execution skills
  • Experience in designing, managing, and delivering data-driven approaches in support of brand equity and future impact modeling, brand monetization and valuation, brand portfolio optimization, brand-led business case development, or demand opportunity planning, among others
  • Strong project management skills, with a keen ability to work across multiple projects simultaneously
  • Excellent communication and interpersonal skills
  • Experience in managing and growing client relationships
  • Experience in developing, pitching and winning new business

Our commitment to Diversity & Inclusion

We believe diversity brings creativity, which is at the heart of everything we do. We are actively engaging in creating an environment free of discrimination.

Landor is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, colour, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity or expression, sexual orientation, marital status, or any other legally-recognized protected basis under federal, state, or local law.


#LI-DNI #LI-DNP

  • Brand Management Strategy Manager – Private Brands

    2 months ago

    Cincinnati, United States Kroger Full time

    **This role requires 3 days/ week onsite in Cincinnati, OHAs a Brand Management Strategy Manager, you’ll play a crucial role in shaping our company’s brand image and driving growth across our private brand portfolio. You’ll collaborate with cross-functional teams, analyze consumer insights, and develop innovative marketing strategies. If you’re a...

  • Brand Management Strategy Manager – Private Brands

    1 month ago

    Cincinnati, United States Kroger Full time

    **This role requires 3 days/ week onsite in Cincinnati, OHAs a Brand Management Strategy Manager, you’ll play a crucial role in shaping our company’s brand image and driving growth across our private brand portfolio. You’ll collaborate with cross-functional teams, analyze consumer insights, and develop innovative marketing strategies. If you’re a...

  • Brand Sales Associate

    1 week ago

    Cincinnati, United States Kodiak Collaborations Full time $45,000 - $55,000

    Job DescriptionJob DescriptionWe are a business consulting firm looking to hire a talented individual to take our company to new heights. Our mission is to continue facilitating the growth of our partners through innovative marketing campaigns and intangible brand strategies with consumers that diverge us from competitors. As a Brand Sales Associate, you can...

  • Brand Sales Associate

    4 days ago

    Cincinnati, United States Kodiak Collaborations Full time

    Job DescriptionJob DescriptionWe are a business consulting firm looking to hire a talented individual to take our company to new heights. Our mission is to continue facilitating the growth of our partners through innovative marketing campaigns and intangible brand strategies with consumers that diverge us from competitors. As a Brand Sales Associate, you can...

  • Assistant Brand Manager

    3 weeks ago

    Cincinnati, United States Miracom Hive Full time

    Passionate about brand management? We have an exciting opportunity for an Assistant Brand Manager to join our dynamic team!As an Assistant Brand Manager, you will play a crucial role in shaping the success of our brand. With your creative thinking and strategic mindset, you will support the development and implementation of brand strategies to enhance brand...

  • Brand Ambassador

    3 weeks ago

    Cincinnati, United States Cultiv8 Inc. Full time

    Job DescriptionJob DescriptionAre you the life of the party? Do you thrive on creating unforgettable experiences that leave people talking for days? If so, we've got the perfect role for you! In our company, we believe in making every interaction memorable here within the Marketing Industry. That's why we're searching for a dynamic Brand...

  • Brand Ambassador

    4 weeks ago

    Cincinnati, United States CULTIV8, INC Full time $32,200 - $57,200

    Job DescriptionJob DescriptionAre you the life of the party? Do you thrive on creating unforgettable experiences that leave people talking for days? If so, we've got the perfect role for you! In our company, we believe in making every interaction memorable here within the Marketing Industry. That's why we're searching for a dynamic Brand...

  • Brand Marketing Leader

    7 days ago

    Cincinnati, Ohio, United States Protective Industrial Products Full time

    Brand Marketing Leader Job DescriptionPOSITION OVERVIEWWe are seeking a proactive and creative Brand Marketing Leader with exceptional communication skills to spearhead marketing strategies for a designated business sector. In this position, you will take charge of identifying market potential, crafting strategic marketing frameworks, and implementing...

  • Brand Assistant

    3 months ago

    Cincinnati, United States Drafted Solutions Full time

    Are you a dynamic marketing professional with a competitive edge? Drafted Solutions is seeking a Brand Assistant to join our team and help us achieve success.About Us:We operate like a competitive sports team, with core values of leadership, integrity, teamwork, and accountability.Our team is trained daily on customer service techniques, marketing...

  • Brand Assistant

    1 week ago

    cincinnati, United States Drafted Solutions Full time

    Are you a dynamic marketing professional with a competitive edge? Drafted Solutions is seeking a Brand Assistant to join our team and help us achieve success.About Us:We operate like a competitive sports team, with core values of leadership, integrity, teamwork, and accountability.Our team is trained daily on customer service techniques, marketing...

  • Brand Assistant

    3 months ago

    Cincinnati, United States Drafted Solutions Full time

    Are you a dynamic marketing professional with a competitive edge? Drafted Solutions is seeking a Brand Assistant to join our team and help us achieve success.About Us:We operate like a competitive sports team, with core values of leadership, integrity, teamwork, and accountability.Our team is trained daily on customer service techniques, marketing...

  • Marketing Brand Management Internship

    2 weeks ago

    Cincinnati, Ohio, United States Procter & Gamble Full time

    Job Location: CincinnatiPosition Overview:Are you seeking impactful work? At Procter & Gamble, where the concept of brand management originated, we invite you to explore a unique opportunity.Did you know that P&G pioneered the idea of branding and data-centric brand management? Over the years, our Brand Management has evolved into a cutting-edge force,...

  • Lead Brand Ambassador Coordinator

    2 weeks ago

    Cincinnati, Ohio, United States Marvin Full time

    Lead Brand Ambassador CoordinatorDepartment: RetailPosition Type: RegularJob OverviewThe Lead Brand Ambassador Coordinator plays a crucial role in implementing the annual event and local appointment setting strategies for the designated market, under the guidance of the Field Marketing Manager. This position requires hands-on involvement in the field,...

  • Brand Strategist

    1 week ago

    Cincinnati, Ohio, United States Protective Industrial Products Full time

    Marketing Manager Job DescriptionJob Summary:We are seeking a seasoned Marketing Manager to lead marketing initiatives for a specific business segment at Protective Industrial Products. In this role, you will be responsible for assessing market opportunities, developing strategic marketing plans, and executing campaigns to drive brand awareness and product...

  • -Associate Director,Admissions

    4 weeks ago

    Cincinnati, United States University of Cincinnati Full time

    Job Overview The University of Cincinnati's Office of Admissions is seeking an experienced and dynamic Associate Director of Admissions Marketing and Communications. Reporting directly to the Director of Admissions for Student Engagement and Marketing, the Associate Director will serve as the strategic lead for all marketing and communications...

  • Performance Testing Lead

    1 week ago

    Cincinnati, United States LeadStack Inc. Full time

    Job Description LeadStack Inc. is an award winning, one of the nation's fastest growing, certified minority owned (MBE) staffing services provider of contingent workforce. As a recognized industry leader in contingent workforce solutions and Certified as a Great Place to Work, we're proud to partner with some of the most admired Fortune 500 brands in the...

  • Entry Level Brand Ambassador

    3 months ago

    Cincinnati, United States Ignite Marketing Solutions Inc Full time

    Job DescriptionJob DescriptionEntry Level Brand Ambassador - Sales and MarketingSuccess isn’t something that just happens - success is learned, success is practiced and then it is shared. Here, we believe that the success of our future depends on finding the right candidate, training them to have successful habits, and promoting them into leadership roles...

  • Area Director

    3 months ago

    Cincinnati, United States ResourceOne Full time

    Job DescriptionJob DescriptionLooking for a Restaurant Area Director or District Manager that wants to grow your career with a Popular, Regional, Family Dining, Restaurant Group in the Cincinnati, Oh. area! Would you like to be proud of where you work, your food, your team, and grow with a great Brand? Then let's do this!,Successful Restaurant Area...

  • Store Manager

    1 week ago

    Cincinnati, Ohio, United States Community Choice Financial Family of Brands Full time

    Job SummaryWe are seeking a highly motivated and results-driven Store Manager to lead our team to success. As a key member of our management team, you will be responsible for overseeing the daily operations of our store, driving sales growth, and ensuring exceptional customer service.Key ResponsibilitiesOversee store operations, including sales, customer...

  • Shopper Marketing Director

    2 weeks ago

    Cincinnati, United States INCPG Full time

    Shopper Marketing Director Interested in a growing niche with expertise that is expanding in all customer facing industries such as Retail, CPG, Hospitality, and Finance?  Loyalty is the place to be.  Fueled by both the availability of information and the desire to keep and efficiently market to their customer base, the focus on Customer Loyalty and...