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Brand Strategist

2 months ago

Cincinnati, Ohio, United States Protective Industrial Products Full time
Marketing Manager Job Description

Job Summary:

We are seeking a seasoned Marketing Manager to lead marketing initiatives for a specific business segment at Protective Industrial Products. In this role, you will be responsible for assessing market opportunities, developing strategic marketing plans, and executing campaigns to drive brand awareness and product launches.

Key Responsibilities:

  • Market Performance Management: Manage segment/category performance and strategies to drive business growth.
  • Campaign Execution: Ensure timely launch of campaigns and projects to meet business objectives.
  • Collaboration and Feedback: Collaborate with sales teams to provide feedback on marketing concepts and strategies.
  • Market Analysis: Analyze market landscape and competitive set to identify opportunities and threats.
  • Customer Experience: Develop customer personas and enhance user experience to drive customer loyalty and retention.
  • Travel and Events: Travel occasionally for field engagements and events to represent the company.
  • Industry Trends: Stay up-to-date on industry trends and technologies to inform marketing strategies.
  • Metrics and Evaluation: Evaluate metrics to build go-to-market strategy and measure campaign effectiveness.
  • Account-Based Marketing: Lead Account-Based Marketing Programs to drive targeted marketing efforts.
  • Growth Strategies: Brainstorm growth strategies with the team to drive business growth and expansion.

Core Skills and Competencies:

  • Attention to Detail: Detail-oriented with strong multitasking abilities to manage multiple projects and priorities.
  • Marketing Technology: Proficient with marketing technology and software to execute marketing campaigns.
  • Collaboration and Results: Highly collaborative and results-driven to achieve business objectives.
  • Adaptability: Flexible and adaptable to changing priorities and business needs.
  • Communication: Excellent communication skills to effectively communicate with internal and external stakeholders.
  • Retail Data Management: Experience in retail data management to inform marketing strategies.
  • Customer and Business Value: Proven track record of delivering customer and business value to drive business growth.
  • Education and Experience: Bachelor's degree required, 4-8 years of experience in Marketing.