-Associate Director,Admissions

4 weeks ago

Cincinnati, United States University of Cincinnati Full time

Job Overview

The University of Cincinnati's Office of Admissions is seeking an experienced and dynamic Associate Director of Admissions Marketing and Communications. Reporting directly to the Director of Admissions for Student Engagement and Marketing, the Associate Director will serve as the strategic lead for all marketing and communications initiatives, overseeing print, digital, and web content that engages and attracts prospective students and their families. This role will be instrumental in shaping the university’s brand, voice, and messaging across multiple platforms and will drive the comprehensive outreach plan for 75,000 annual campus visitors and over 200,000 prospective students.

The Associate Director will manage a team of 5 professionals including a graphic designer, assistant director of communications, and three program managers and will oversee a team of 8 professional staff and 10 student workers. The ideal candidate will demonstrate exceptional leadership, project management, and communication skills, and will have a proven track record of executing high-impact marketing campaigns in a fast-paced environment.

Essential Functions

Strategic Leadership & Planning:
⦁ Develop and lead the execution of a comprehensive marketing and communications strategy for the Office of Admissions, aligning with the university’s broader enrollment goals.

⦁ Drive innovative marketing campaigns across digital, print, and social media platforms, ensuring a cohesive brand narrative that resonates with diverse audiences.

⦁ Monitor and analyze the effectiveness of marketing initiatives, using data-driven insights to optimize strategies and achieve measurable outcomes.

⦁ Collaborate with academic colleges, campus partners, and external agencies to ensure all marketing efforts are consistent with the university’s brand and mission


Team Management & Development:
⦁ Supervise, mentor, and develop a team of professional staff and student workers, fostering a collaborative and high-performing work environment.

⦁ Oversee the day-to-day operations of the marketing and communications team, ensuring that all projects are delivered on time, within scope, and within budget.

⦁ Provide ongoing training and professional development opportunities to staff, ensuring they are equipped with the latest tools and techniques in marketing and communications.


Content Development & Management:
⦁ Lead the creation and management of content for the admissions website, ensuring it is engaging, informative, and up-to-date.

⦁ Oversee the production of print and digital marketing materials, from conceptualization to distribution, ensuring they effectively communicate the university’s brand and key messages.

⦁ Implement and manage digital marketing initiatives, including SEO, PPC, email marketing, and social media campaigns, to enhance the university’s visibility and attract prospective students.


Stakeholder Collaboration & Communication:
⦁ Serve as a key liaison between the Office of Admissions and other university departments, ensuring alignment of marketing strategies with university-wide goals.

⦁ Represent the Office of Admissions at university, state, and national levels, participating in committees and presenting marketing strategies and results to stakeholders.

⦁ Act as the primary point of contact for external marketing agencies and vendors, managing relationships to ensure the successful execution of campaigns.


Operational & Budget Management:
⦁ Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI on marketing initiatives.

⦁ Assist in the development of long-range plans and strategies for the Office of Admissions, contributing to the achievement of departmental and university enrollment goals.

⦁ Ensure all marketing efforts comply with university policies and state and federal regulations, maintaining the highest standards of ethical and legal practice.

Required Education

Bachelor's Degree

Required Experience

Five (5) years of experience in admissions. Previous supervisory experience. Some positions may require specialized experience.

Additional Qualifications Considered

Bachelor’s degree in marketing, communications, business, or a related field (Master’s degree preferred). Minimum of 5-7 years of experience in marketing and communications, preferably in higher education or a related sector. Proven track record of successfully managing marketing campaigns and leading teams in a fast-paced, deadline-driven environment. Strong understanding of digital marketing tools and strategies, including SEO, PPC, email marketing, and social media. Excellent written and verbal communication skills, with the ability to craft compelling narratives and deliver presentations to diverse audiences. Demonstrated ability to manage budgets, analyze data, and use insights to drive strategic decision-making. Familiarity with CRM systems and marketing automation tools, preferably Slate.

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