HCP Sr Marketing Manager
1 month ago
HOW MIGHT YOU DEFY IMAGINATION?
If you feel like youre part of something bigger, its because you are. At Amgen, our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the worlds leading biotechnology companies. We are global collaborators who achieve togetherresearching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. Its time for a career you can be proud of.
Marketing Sr Manager, UPLIZNA HCP MarketingLive
What you will do
Lets do this. Lets change the world. The UPLIZNA NMOSD HCP team will focus on educating Neurologists on the appropriate management of NMOSD and the differentiated benefits of UPLIZNA for patients with NMOSD. The HCP marketing Sr. Manager will be a critical leader within the brand team, tasked with developing and executing strategies to evolve the management and treatment of NMOSD. This role will require cross-functional leadership, strong teamwork and communication skills, a passion for patients, and a commitment to excellence in execution.
- Support the development and execution of the UPLIZNA NMOSD US brand strategy
- Collaborate cross functionally to execute brand positioning, disease state campaign, branded campaign, promotional messaging, segmentation, and all related HCP marketing tactics in a highly competitive market
- Work with teammates to develop and implement all HCP materials and promotional messaging (IVAs, leave behinds, reprint carriers, websites, etc.)
- Work with promotional review committee (PRC) to ensure that marketing materials meet brand, regulatory, legal, and medical guidelines and coincide with approval deadlines.
- Contribute to the development of the annual brand plan with responsibility for defining and executing key areas within the associated tactical plans
- Partner with medical marketing and medical on KOL strategy and engagement
- Maintain an in-depth knowledge of competitive activity and market dynamics that may impact product growth
- Support in the onboarding of new team members, including field team members, as the team continues to evolve
- Lead HCP congress activities including booth design and surround sound (NPP) that aim to establish UPLIZNA as the treatment of choice for HCPs
- Collaborate with sales training to develop content that ensures effective execution of promotional resources
- Effectively collaborate and influence cross-functional teams (e.g., global marketing, regulatory, legal, medical affairs, patient marketing, TLLs, market research, market access, sales operations, and sales training) on strategy, messaging and other marketing initiatives
- Live and role model Amgen Values and contribute to a welcoming, engaging, and fun environment of industry-leading performance within the UPLIZNA Brand team and cross-functional partners.Win
What we expect of you
We are all different, yet we all use our unique contributions to serve patients. We seek a collaborative professional with these qualifications.Basic Qualifications:
- Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Preferred Qualifications:
MBA (or equivalent, e.g., PharmD)Experience in pharmaceutical product launch planning and execution strongly preferredExperience in rare disease strongly preferred; severe inflammatory disease, particularly in rheumatology and/or gastroenterologyPrevious experience with infused medicines and understanding of buy and bill dynamics and landscapeExperience working with multiple projects and managing multiple external vendorsRequires approximately 25% travel, including some overnight and weekend commitments.Must have strong planning, project management, communication, and organization skillsStrong interpersonal skills, with demonstrated ability to lead and influence cross-functional teams as well as direct reportsUnderstanding of the principles of brand management, including brand positioning, messaging & overall campaign executionTeam orientation a mustProficient in Microsoft Office SuiteExceptional communications skills and professional, proactive demeanorExcellent written and verbal communication skillsThriveWhat you can expect of us
As we work to develop treatments that take care of others, we also work to care for our teammates professional and personal growth and well-being.
In addition to the base salary, Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:
Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.A discretionary annual bonus program, or for field sales representatives, a sales-based incentive planStock-based long-term incentivesAward-winning time-off plans and bi-annual company-wide shutdownsFlexible work models, including remote work arrangements, where possibleApply nowfor a career that defies imagination
Objects in your future are closer than they appear. Join us.careers.amgen.com
Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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