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Global Social Creative Lead, Running

3 months ago

Beaverton, United States Nike Full time
Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world

Nike Digital Marketing exists to serve the athlete at the pace of culture in the spaces that matter most to them. This team is designed to connect the emotion of the Nike Brand, product, and experiences in new and powerful ways. The Digital Marketing offense delivers innovative digital strategies to enhance brand concepts.

As part of Global Digital Marketing, the Global Social Media team is shaping the strategic vision and implementation across all organic social media platforms. As social media becomes increasingly complex, Nike Global Social Media is responsible for understanding the landscape, standing out and deepening the connection of our brand with consumers.

WHO WE ARE LOOKING FOR

The Global Social Creative Lead for Nikerunning plays a critical role in leading social creative strategy and creating connected experiences that engage audiences across key platforms. This position will synthesize information from external partners and across the organization to deliver a consistent creative experience for consumers across our channels, demonstrating Nike's leadership in social media.

In this role you will be visible to senior leaders within Global Brand Marketing, Digital Marketing, Digital Commerce, and Creative. You want to be a part of this team because you are a passionate creative that is knowledgeable about Sport and Sport Culture (i.e. running, fitness, etc.). You understand the evolving landscape of social media and what it takes to stand out creatively in this space. You lean into social and creative innovation and understand how it will be adopted and brought to life across social. You are a mobile first digital evangelist, a thought partner, and a consumer advocate. You obsess creative trends across Sport and social media and are excited to develop social media creative strategy that provide elevated experiences to our consumers. You have experience working with high profile athletes and external partners. You thrive in a fast-paced work environment and are a self-starter.

WHAT YOU WILL WORK ON

If this is you, you will be working with our Digital Marketing, Brand Marketing and Creative partners to shape all the creative experiences that live within social media. You will be responsible for developing and overseeing the execution of our channel creative strategy inclusive of tone and voice. You will respond to creative needs across seasonal marketing briefs, lead content creation to deliver social right content, and oversee channel creative standards to ensure they are met across both seasonal and always on marketing executions.

A typical day/week looks like
  • Partner cross-functionally and with Geo's to communicate social creative direction and strategy
  • Write and refine marketing briefs to ensure platform-right, channel-right creative is being implemented
  • Partner with Creative and Brand Marketing to ensure alignment across our channel creative strategy.
  • Manage and facilitate overarching creative shares with Brand, Digital, Creative, Marketing leadership and GEO partners across the organization
  • Meet with agency partners and Consumer Services to ensure creative strategy is being properly executed
  • Developing plans and creative executions for content capture coming from campaign/marketing shoots
  • Developing, writing and finessing copy aligned to channels tone and voice
  • Leading the social creative review process and leading final sign off / alignment with global and geo creative teams
  • Developing content plans for campaigns and one-off marketing shoots aligned to channel's creative strategy and consumer needs


WHO YOU WILL WORK WITH

In this role, you will sit in the Digital Marketing team, reporting to the Social Director of Running. You will work with social leads and an agency partner for programming, publishing, and creative needs. You will partner closely with Digital Marketing and Brand to ensure overall channel strategy, creative strategy and executions align with overarching brand and business goals.

WHAT YOU BRING
  • 5+ years of strategy experience working on a social creative team or at a social creative agency
  • Higher degree in Marketing or related field; or equivalent combination of education, experience and training
  • Functional Expertise across social channels such as Instagram, TikTok, X, YouTube and Pinterest
  • Proven experience working on social creative strategy for large brand campaigns
  • Expertise in social content capture specifically for large brand activations
  • Experience building content capture plans for large productions
  • Proven experience in managing up, across, and downstream with peers and partners
  • Proven experience working with creative partners on building creative strategies for social platforms (examples of projects encouraged)
  • Experience working with high profile talent inclusive of athlete, celebrities and/or influencers
  • Experience working with and managing Agency partners
  • Comfortable in managing ever-changing platform landscapes while providing clear POV's and flexibility to align / educate / compromise with partners.
  • Early adopter and problem solver for digital platforms (Comfortable trying new tools and adapting to process improvements)
  • Experience working and managing teams within Sprinklr, AirTable, Asana, Figma (or other)
  • Excellent oral and written communication skills
  • Experience writing social and/or digital marketing campaign copy


NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.