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Director, US Marketing, Anti
1 month ago
Job Description
ROLE SUMMARY
The Director, US Marketing, Anti-infective, SOD, Oncology, Micronutrients will be responsible for developing and executing US go-to-market strategies and tactical plans for Pfizer's $300 million Anti-infective, SOD, Oncology, Micronutrients generic injectables portfolio. He/she will be responsible for driving revenue/margin growth for the business and will be instrumental in the development of pricing strategies, the long-range plan, the annual operating plan, as well as the monthly latest estimates for the business. A key focus of this role will be to work directly with sales and internal leadership to develop key programs and initiatives grow the business.
This leader must have excellent communication skills as they will interface collaboratively with sales, marketing/communications, manufacturing, legal, pipeline development, regulatory, commercial contracting, national accounts, finance, and operations.
ROLE RESPONSIBILITIES
P&L responsibility; accountable for net sales and direct marketing expenses; lead development, presentation to Senior Leadership, and execution of the operating plan, including accountability for portfolio performance
Engage leadership regarding strategic issues, project plans, options, and recommendations to deliver against revenue and IBT
Single point of accountability for the portfolio for Customer Facing Colleagues (Field Sales and Account Management) and cross functional partners, including providing strategic direction, revenue growth opportunities, supply management, marketing asset development, and portfolio management decisions, including margin improvement and discontinuations
Lead proactive Field Sales, other cross functional partners, and strategic partners to ensure collaboration and shared responsibility in go to market activities that drive business performance; sustain customer and field sales engagement - with motivation, focus and clarity
Proactively identify relevant molecule, customer, and competitive insights and ensure they are appropriately integrated into molecule plans; prioritize execution of molecule strategies to drive the maximum value
Accountable for developing strategies and tactics for contracting, pricing, and supply management to optimize molecule performance and execute through thoughtful collaboration across Field Sales and Account Management teams (including GPO, Trade, alternate Site/non-hospital and integrated delivery network/IDN)
Work in close collaboration with the Triad (PGS, Analytics, and Portfolio) to share insights, develop molecule revenue forecasts, track performance and key drivers
In supply constrained situations, develops the product allocation strategy and/or emergency request process, with fairness and equity as pillars. Mindful of supply guarantee programs, contractual obligations, customer relationships. Communicates strategy to Field Sales and Account Management, and provides timely updates at weekly Sales forums and/or ad hoc. Works with MarCom to develop and issue customer communications, as needed. Speaks directly with customers (GPOs, hospitals, etc) as needed to support Field Sales and Account Management. Accountable to ensure allocations are removed internally and with Trade partners once supply improves
Works with Customer Engagement & New Business Planning for new business opportunities relevant to portfolio
Responsible for interfacing with External Supply and Contract Manufacturing Partners to discuss market trends, volume requirements, transfer costs adjustments, contract terms
Assist in evaluation of business development opportunities that are a strategic fit to grow the portfolio as needed
Closely aligns with Finance, Supply Chain, manufacturing sites on budgets, latest estimates, changes in forecasts and customer demand
Interacts regularly with Sales and Account Management, Medical, MarCom, Legal, Regulatory and multiple external partners to ensure flawless execution of core strategies and tactics
BASIC QUALIFICATIONS
Bachelor's degree in business, science or related field
Minimum of 10 years in marketing, sales, contracting, finance, and/or relevant experience
Market Access experience, contracting with GPOs and IDNs, working with Trade (wholesalers and distributors)
Financial acumen, which may include Pricing analysis and determination particularly with GPOs, Forecasting and/or Operating plan/latest estimate experience
US experience
PREFERRED QUALIFICATIONS
MBA or Master's degree preferred
Experience with pharmaceutical products in hospital, alternate site, and/or IDN or acute care center environment
Business case development and product/portfolio valuation experience
P&L responsibility
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop, and coach others, oversee, and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Approximately 15% domestic travel for internal and/or customer meetings
The annual base salary for this position ranges from $161,600.00 to $269,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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