Market Marketing Leader

Found in: beBee S US - 1 week ago

Bethesda, United States Bethesda Marriott Full time
Additional Information This is a Shared Services position, based in New Orleans, LA.
Job Number 24069965
Job Category Sales & Marketing
Location Americas Brand Marketing Digit, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
Job Summary

Provides overarching marketing leadership and discipline support to participating hotels for a specific market. Leader is responsible for driving market trends through individual property plans and budgets, verifies strategies are aligned to market strategy and pushing brand priorities. Provides leadership and direction to property-based marketing associates for hotels within a specific market/geographical area to verify alignment with regional priorities and overall marketing strategies. Responsible for supporting day-to-day leadership for Property Marketing Teams to successfully execute strategies and adjust marketing plans as needed. Leader provides guidance on marketing plans and budgets to property-based marketing managers and hotel leadership, participation and implementation of destination co-op campaigns, pull-through of brand priorities across the market, management and activation of local partnerships including Convention and Visitors Bureaus/Destination Marketing Organizations (CVBs/DMO). Partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies. Accountable for achieving marketing goals and overall financial performance (e.g., Digital Direct Room Night Mix Shift, F&B Revenue) of hotels within their purview. Partners closely with Sales and Revenue Management to develop and execute communication, ancillary revenue generating activities, and understand market/hotel needs to achieve revenue goals.Candidate Profile Education And ExperienceRequired

High school diploma or GED; 4 years’ experience in the sales and marketing, guest services, front desk, or related professional area.

OR

2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years’ experience in the sales and marketing or related professional area. Core Work Activities Managing Marketing Activities Verifies marketing strategies and programs are in alignment with the overall market goals by activating area and global strategies at the hotel level and leveraging cutting edge marketing technologies, trends, and best practices across all participating hotels. Gains understanding of the market’s primary target customer to generate better business solutions. Evaluates market and economic trends and introduces appropriate changes in marketing strategies to generate increased revenue and establish competitive position in the market for each property. Identifies incremental marketing opportunities ranging from partnerships, third-party sites and CVBs on behalf of all participating hotels within portfolio. Focuses on building each property’s top line revenue by verifying hotels across market are aligned through marketing and digital programs and channels to deliver results. Understands and accurately represents individual property needs. Maintains successful performance by developing a comprehensive marketing strategy across participating hotels that utilizes on-property and above property channels to deliver results, controlling expenses and providing a return on investment for the owner and Marriott International. Monitors and incorporates marketing and digital strategies and partners with Area Director of Marketing to verify that their hotels attain and grow topline objectives. Monitors execution of and partners closely with hotel marketing teams to integrate brand-appropriate pull through of corporate marketing & digital strategies, programs, processes, experiences and initiatives for the benefit of individual hotels to positively influence customer behavior. Performs other duties, as assigned, to meet business needs. Reporting And Stakeholder Relationships Leverages analytics and monitor dashboards to optimize ROI across channels. Analyzes, reports, and tracks global site performance and e-marketing activities for portfolio of participating hotels. Runs, reviews, analyzes and clearly articulates to stakeholder’s and owners the key marketing reports with the ability to quickly adapt and adjust strategy accordingly. Develops and manages internal key stakeholder relationships. Partners with Marriot Digital Services (MDS) and other vendors providing services to participating hotels, verifying cost-effective pricing models and delivery of services that meet the hotel business objectives. Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels. Interviews, selects, and onboards property marketing associates in partnership with hotel leadership. Coaches and provides talent development to property marketing teams at participating hotels. Manages direct reports and monitors overarching marketing performance while promoting accountability to drive superior business results within the area. Leadership Builds topline revenue by verifying hotels across market are aligned through marketing and digital programs and channels to deliver results. Reviews on-going property-based marketing decisions and initiatives establishing the right approaches and resources are brought to bear on property business challenges and opportunities. Provides a holistic view of market trends to the participating Property Marketing Teams to pivot and adjust existing strategies as needed throughout the year. Creates and implements solutions for hotels that have a marketing strategy that is not performing to expectation. Partners with Human Resources to attract, develop and retain the right people to support the strategic priorities of the market. Sets goals and expectations for direct reports using the Leadership Performance Process (LPP), aligns performance and rewards, appropriately addresses performance issues and holds staff accountable for successful results. Forecasts talent needs and manages talent acquisition strategy with Human Resources (HR) to minimize lost time due to turnover. Champions leadership development and workforce planning priorities by assessing, selecting, retaining and developing diverse talent that can lead the organization today and strengthen the leadership bench for the future. Works with HR to anticipate future talent needs based on business growth plans. Identifies training needs and verifies that associates understand and execute desired behaviors. Provides leadership and direction to property-based marketing associates. Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ Begin your purpose, Belong to an amazing global​ team, and Become the best version of you.

Source: Hospitality Online

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