Associate Vice President, Marketing

1 month ago

Bethesda MD, United States CLevelCrossing Full time

Associate VP, Marketing - Home Segment
Humana is a Fortune 50 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana starts from within, and is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Humana is building an industry-disrupting home care business, which is bringing care to the patient's home across the full spectrum of acuity from Primary Care relationships to Hospital encounters. Our integrated model includes integrating recently acquired assets, such as Kindred at Home and onehome, with strategic partners such as heal and Dispatch and our owned care management, palliative, and other specialized programs. When we are able to integrate the care model of these home-focused services with the Humana's other traditional care lines, we will create a superior patient experience driving improved health outcomes and position the company uniquely in service of seniors living with chronic conditions.
This strategic shift will add considerable complexity to the marketing function supporting the segment and strong marketing leadership will be key to the successful execution of the strategy. Over the coming years, the business will be focused on continued growth in the fee for service business model, as well as developing and growing an effective value based care model, together with the recent capabilities brought into the organization through the onehome acquisition.
Against that backdrop, we are seeking a talented marketing leader to join our team in the newly-created role of Associate Vice President (AVP), Marketing - Home Segment. Working in close collaboration with the business, you will oversee the development and implementation of long term integrated strategies and programs that will be key to the success for the largest Home Health business in the country. Finally, you will develop a broad understanding of the business and how it interacts in the plan space, as well drive marketing strategies that meet business challenges and that also position Humana as a thought leader in the Home Health space.
Relocation assistance will be provided if you desire to relocate to Louisville, KY.
Define Marketing approach for the existing fee-for-service and emerging value based care business models in home health, with consideration for how the business fits within the overall care delivery system at Humana.
Partner deeply with sales function to understand their go-to-market needs, develop strategies to support, and progress capabilities for building business through referrers with CRM tools, bringing marketing automation to home health and other service lines.
Partner with clinical innovation team to define and launch new services through the referring community and, where appropriate, direct-to-consumer. Support product development with deep understanding of consumer insights, tracking nascent consumer trends, and responding to market shifts.
Lead Portfolio Marketing approach for the segment, considering asset compatibility for internal and external growth.
Engage with partner organizations to deeply align on marketing strategies both internal and external to Humana.
Lead team in rapid test and learn methodology and innovation in engagement marketing
Relationship management with the most senior levels in the business segment
Drive sales success with carriers and providers (B2B marketing) through packaging value of Home Solutions assets, and thought leadership
Performance measurement and improvement
Oversee and manage all marketing strategy, planning, plan execution, financial management and measurement for the Segment Marketing team.
Build, lead, and develop an initial team of 10-15 experienced marketing professionals: coach and mentor associates with a goal of developing and retaining talent. develop roadmap for marketing capabilities and gain buy-in for support. Partner with and leverage skilled marketing professionals in other teams as Subject Matter Experts to provide the optimal marketing answers to business challenges; Collaborate within broader Marketing organization to ensure consistency within market strategies, communications and messaging.
The successful candidate will have broad and diverse marketing leadership experience in multiple environments, including sales enablement, B2C, B2B, digital, and introducing CRM/marketing automation practices to a business. He/she will have a degree in Marketing or a related field and a clear track record of spearheading the adoption of marketing best practices and innovation. This person will be a strong leader of people with proven success in expanding and elevating the capabilities and performance of the team. Finally, the successful candidate will have experience playing a pivotal role supporting a successful, large-scale business transformation and will demonstrate the ability to toggle effortlessly between strategic and tactical activities.
Strong business acumen... more than 'just' a marketing mindset - understanding downstream and upstream impacts
Solid foundational expertise in marketing/consumer analytics
Excellent foundation in marketing fundamentals and best practices, with understanding and demonstrated experience in complex or regulated consumer purchases.
Strategic thought partnership and ability to learn the business, helping to shape the 2-3 year marketing strategy to support business growth
Excellent oral and written communications skills, including the polish, poise, and executive presence that will ensure effective interaction with senior and executive level audiences
Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs and win their co-ownership in the outcome
MBA or advanced degree in marketing, advertising, or similar field
NOTE: We will requirefull COVID vaccination, including booster, for this job, as we are ahealthcarecompany committed to putting health and safety first for our members, patients, associates, and the communities we serve. If progressed to offer, you will be required to provide proof of full vaccination, or documentation for consideration of a medical or religious exemption where allowed by law.

  • Vice President of Operations

    2 weeks ago

    Bethesda, United States Houghton Search Group, Inc Full time

    Vice President of Operations - InsuranceWe are currently seeking a P&C professional with commercial lines, personal lines, or a life insurance background to take on the role of Vice President of Operations for a well-known Top 20 WDC regional insurance broker. The successful candidate will be responsible for integrating all organizational functions across...

  • Vice President of Operations

    4 days ago

    Bethesda, United States Houghton Search Group, Inc Full time

    Vice President of Operations - InsuranceWe are currently seeking a P&C professional with commercial lines, personal lines, or a life insurance background to take on the role of Vice President of Operations for a well-known Top 20 WDC regional insurance broker. The successful candidate will be responsible for integrating all organizational functions across...

  • Vice President of Operations

    3 weeks ago

    Bethesda, United States Houghton Search Group, Inc Full time

    Vice President of Operations - InsuranceWe are currently seeking a P&C professional with commercial lines, personal lines, or a life insurance background to take on the role of Vice President of Operations for a well-known Top 20 WDC regional insurance broker. The successful candidate will be responsible for integrating all organizational functions across...

  • Vice President, Revenue Transformation

    1 week ago

    NORTH BETHESDA, United States Sodexo, Inc. Full time

    Sodexo has enjoyed many years of impressive growth as a recognized leader in valued experiences, sustainability and outsourced food services. This has created the need to expand our world-class sales operations capability and team to enable it to con Vice President, Revenue, President, Operations, Business, Commercial, Business Services

  • Vice President

    4 weeks ago

    Bethesda, Maryland, United States Bethesda Marriott Full time

    Job Number Job Category LegalLocation Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementPosition SummaryMarriott operates and franchises hotels and licenses vacation ownership resorts and branded residential properties. Marriott's Law...

  • Vice President

    4 weeks ago

    Bethesda, Maryland, United States Bethesda Marriott Full time

    Job Number Job Category LegalLocation Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementPosition SummaryMarriott International is a global lodging and hospitality company based in Bethesda, Maryland. Marriott's Law Department provides legal...

  • Vice President

    4 weeks ago

    Bethesda, Maryland, United States Marriott International Full time

    Job Number Job Category LegalLocation Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAP Schedule Full-TimeLocated Remotely? NRelocation? NPosition Type Management Position Summary Marriott International is a global lodging and hospitality company based in Bethesda, Maryland. Marriott's Law Department provides...

  • Vice President, Global Development

    2 weeks ago

    Bethesda, United States Bethesda Marriott Full time

    Job Number 24075672Job Category Development & FeasibilityLocation Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? YPosition Type ManagementJob SummaryThe addition of new units is a principal driver of Marriott’s earnings growth strategy and an important element...

  • Vice President, Global Development

    3 weeks ago

    Bethesda, Maryland, United States Bethesda Marriott Full time

    Job Number Job Category Development & FeasibilityLocation Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? YPosition Type ManagementJob SummaryThe addition of new units is a principal driver of Marriott's earnings growth strategy and an important element in...

  • Vice President and Associate General Counsel

    1 day ago

    Bethesda, United States B. F. Saul Company Full time

    The Role:Location: Bethesda, Maryland (steps from Bethesda Metro Station) Reports to: Senior Vice President and General Counsel Overview: Provide counsel on real estate and other business transactions and documents (other than leases) to the various departments and companies within and affiliated with B. F. Saul Company and assist supervisor as requested....

  • Vice President and Associate General Counsel

    4 days ago

    Bethesda, United States B. F. Saul Company Full time

    The Role:Location: Bethesda, Maryland (steps from Bethesda Metro Station) Reports to: Senior Vice President and General Counsel Overview: Provide counsel on real estate and other business transactions and documents (other than leases) to the various departments and companies within and affiliated with B. F. Saul Company and assist supervisor as requested....

  • Vice President and Associate General Counsel

    2 weeks ago

    Bethesda, United States B. F. Saul Company Full time

    The Role:Location: Bethesda, Maryland (steps from Bethesda Metro Station) Reports to: Senior Vice President and General Counsel Overview: Provide counsel on real estate and other business transactions and documents (other than leases) to the various departments and companies within and affiliated with B. F. Saul Company and assist supervisor as requested....

  • Vice President, Finance

    14 hours ago

    Bethesda, United States Dairy Farmers of America Full time

    Dairy Farmers of America Vice President, Finance Santa Ana , California Apply Now Provide oversight and management of all accounting and related financial operations for multiple significant and/or complex areas; this includes multiple accounting functions including but not limited to general accounting, accounts receivable/payable, cost accounting,...

  • Vice President

    4 weeks ago

    Bethesda, United States Bethesda Marriott Full time

    Job Number 24069150Job Category LegalLocation Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementPosition SummaryMarriott International is a global lodging and hospitality company based in Bethesda, Maryland. Marriott’s Law Department...

  • Vice President

    2 weeks ago

    Bethesda, United States Corporate Full time

    Job Number Job Category LegalLocation Marriott International HQ, 0 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type Management Position SummaryMarriott International is a global lodging and hospitality company based in Bethesda, Maryland. Marriott’s Law Department provides legal...

  • Associate VP Marketing

    4 weeks ago

    Bethesda, United States CLevelCrossing Full time

    Job Information Humana Associate VP, Marketing - Home Segment in Bethesda Maryland Description Humana is a Fortune 50 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana starts from within, and is committed to providing progressive...

  • VP/Chief Nursing Officer- Suburban Hospital

    5 days ago

    Bethesda, United States Suburban Hospital Full time

    POSITION SUMMARYThe Vice President and Chief Nursing Officer is the primary administrator for nursing and other clinical services. Additional areas of responsibility include nursing education and training. The Vice President and Chief Nursing Officer will be assigned the responsibility, along with the Vice President and Chief Financial Officer, of preparing...

  • VP/Chief Nursing Officer- Suburban Hospital

    3 days ago

    Bethesda, MD, United States Suburban Hospital Full time

    POSITION SUMMARYThe Vice President and Chief Nursing Officer is the primary administrator for nursing and other clinical services. Additional areas of responsibility include nursing education and training. The Vice President and Chief Nursing Officer will be assigned the responsibility, along with the Vice President and Chief Financial Officer, of preparing...

  • Dir- Marketing

    1 week ago

    Bethesda, MD, United States Marriott International Full time

    Additional Information Director of Marketing and Operations, The Ritz-Carlton Leadership CenterJob Number 24067431Job Category Human ResourcesLocation Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States VIEW ON MAPSchedule Full-TimeLocated Remotely? YRelocation? NPosition Type ManagementJOB SUMMARYThe Ritz-Carlton Leadership...

  • Vice President and Associate General Counsel

    1 week ago

    Bethesda, United States Saul Centers Full time

    Overview: Provide counsel on real estate and other business transactions and documents (other than leases) to the various departments and companies within and affiliated with B. F. Saul Company and assist supervisor as requested. To learn more about this opportunity, please contact: Debbie Tang Partner, Bridge...