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Direct Marketing Associate

2 months ago

Pittsburgh, United States teamworkonline Full time
Join the Campaigns & Platforms team within the Steelers Marketing Department This position offers recent college graduates a unique 2-year program to gain valuable experience in Marketing by directly contributing to the development, execution, and optimization of email marketing and other direct marketing strategies. You'll play a pivotal role in creating and maintaining fan relationships while supporting the overarching goals of each business line within the organization.

**This is a 9-5, hourly, onsite 2-year program for recent college graduates (internship).

DUTIES & RESPONSIBILITIES:
• Play a key role in executing Steelers Marketing Campaigns via direct communication to fans on our various platforms, mainly email.
• Manage various email marketing initiatives, specifically email development, calendaring, proofing and analysis
• Ensure external fan communications are thoroughly analyzed to establish goals, and proofed for accuracy prior to deployment
• Collaborate with internal departments including the Campaigns, Pro Shop, Partnerships, Ticketing, Data & Analytics and Acrisure Stadium to ensure seamless implementation of initiatives
• Assist the Direct Marketing Specialist in day-to-day tasks
• Contribute fresh and innovative ideas to enhance campaign effectiveness and create efficiencies within the team
• Aim to consistently improve deliverability and grow KPIs (opens, clicks, conversions) by testing and measuring performance
• Actively participate in organizational learning opportunities and gain a comprehensive understanding of the Pittsburgh Steelers
• Willingness to take on responsibilities beyond the defined role and contribute to the overall success of the Marketing Team & Organization

EDUCATION:
• Bachelor’s degree in Marketing, Digital Marketing, Communications, Sports Management, etc.
• Degree earned within the last year

EXPERIENCE AND SKILLS:
• Basic understanding of HTML coding and email marketing
• Marketing campaign strategy
• Project management in a fast-paced environment
• Copywriting (including email subject lines, SMS copy)
• Proficiency in Microsoft Programs (Excel, Word, Outlook)
• Sports industry and/or retail knowledge a plus
• Adobe Photoshop and Dreamweaver knowledge a plus

THE KEY TO SUCCESS IN THIS ROLE:
• Excellent communication skills
• Exceptional attention to detail
• Eagerness to learn and seek opportunity
• Team-centric attitude
• Willing to go above & beyond
• A creative mind
• Reliable team member

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.