Vice President, Marketing Strategy Lead, Lead Generation

3 weeks ago

Dallas, United States JPMorgan Chase Full time

Job Description
As a Vice President, Lead Generation, Marketing Strategy Lead within the Global Small Business Organization, you will be responsible for driving results through our US and Canadian inside sales channel by conceptualizing and implementing lead nurture and activation/onboarding campaigns and lead funnel optimization. You will work closely with sales teams, manage B2B acquisition marketing programs, launch and manage email automation programs, and develop compelling content and messaging. This role provides an opportunity to be entrepreneurial within an established, well-respected company, and to make a significant impact on our small business customers across the US and Canada.
The Global Small Business Organization - a division of Merchant Services -- is an innovative leader in serving Small Business clients through banking, payments and lending products and services. We take a client first approach in developing solutions that help our more than 5 million small business customers across the US and Canada to start, run and grow their businesses. We are a leader in the Small Business segment employing innovative product strategies, such as our recent launch of Chase Business Complete Banking with QuickAccept. Together, J.P. Morgan and Chase hold the #1 position in payments market share -- both in number of transactions and volume -- processing over $1.5 trillion in volume each of the last five years and over 50% of ecommerce transactions in the U.S.
Job responsibilities:

  • Devise, launch and optimize marketing automation programs and experiments to increase lead conversion, bring more marketing qualified leads (MQLs) into the sales funnel, increase newly boarded client activation rates, and improve the onboarding experience (in partnership with the Marketing Delivery team, Martech team, and others who will help with execution)
  • Develop content for use in content-driven lead generation and nurture programs (both directly and by working with internal and external agencies)
  • Form deep understanding of our sales funnel and customer journey, and develop recommendations to improve our marketing programs and how we bring products to market based on this understanding
  • Launch advanced lead scoring in partnership with Marketing Analytics, Sales and other functions
  • Closely track sales channel performance, activation rates, and more; Develop and run with recommendations to achieve goals


Required qualifications, capabilities, and skills:

  • Experience devising and managing B2B acquisition and/or engagement/lifecycle marketing programs, ideally targeting small and medium businesses (SMBs)
  • Previous experience launching and managing email automation programs, such as lead nurture and lifecycle marketing campaigns (as the strategic lead, not necessarily the implementation lead)
  • Experience with content development - You are an incredible storyteller and copywriter, who can take product, customer, and business information and turn it into compelling content and messaging
  • Previous experience working closely with inside sales teams - You are a relationship builder who can embed themselves into the sales organization
  • Hands on experience using Salesforce
  • Experience with email marketing channel and email automation tools / platforms (e.g., Marketo)
  • Analytically minded with a natural curiosity and interest in experimentation and constant iteration and improvement
  • 7+ years of relevant professional experience
  • Bachelor's degree in Marketing, Communications, or related field


Preferred qualifications, capabilities, and skills:

  • Able to prioritize and collaboratively make decisions by getting to the root of what will drive the most impact and separating signal vs. noise
  • Experienced in working with creative agencies to develop outstanding content
  • Customer centric mindset with the ability to predict how customers will react to various content and messaging
  • Thrive in an environment that is one part big company and one part startup
  • Lead scoring experience
  • Hands on experience with Marketo is a plus but not required
  • Hands on experience with Salesforce Marketing Cloud is a plus but not required


About Us
JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, we offer discretionary incentive compensation which may be awarded in recognition of firm performance and individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans
About the Team
The Corporate & Investment Bank is a global leader across investment banking, wholesale payments, markets and securities services. The world's most important corporations, governments and institutions entrust us with their business in more than 100 countries. We provide strategic advice, raise capital, manage risk and extend liquidity in markets around the world.

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