Marketing Manager

4 weeks ago

Los Angeles, United States adidas Full time

 

Manager Storytelling

 

     

 

 

Area:                                                                     adidas Brands

Department:                                                           BU Originals, Basketball &

Partnerships

Direct Reporting Line:                                                 Sr. Manager Storytelling / Director Storytelling

Indirect/secondary reporting line:

Subsidiary/country:                                                  USA

Location:                                                                Los Angeles

GSMS Grade:                                                           M4

Number of Personnel Managed:                                  none

Cost Center/Budget and/or Revenue Responsibility:           none

 

     

 

 

Purpose & Overall Relevance for the Organization:

 

The Manager Storytelling develops an integrated, through-the-line, marketing communications package to support adidas’ global and specific BU marketing and business objectives.

 

Key Responsibilities:

 

  • Consult BU product managers in developing marketing and communication plans that drive the business unit and lead to effective communication activities.
  • Plan the development of short and long term communications strategy based on the global SBP and specific business unit objectives and drive the development of an effective channel- planning strategy based on the consumer and marketing objectives.
  • Create action plans for BU communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies.
  • Remain up-to-date on the fast developing Media Environment in general and New Media technologies and opportunities in particular.
  • Research communication opportunities, as well as opportunities for Co-ops & Co-branding and coordinate with day-to-day management of all other marketing disciplines: Digital, Social, PR and retail.
  • Coordinate global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements.
  • Direct agencies towards creative concept that meets objectives and works across disciplines, and global markets.
  • Develop of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards.
  • Execute and track the Business Unit and global communications plan and benchmark the progress in the brand perception in markets.
  • Ideate campaign performance post-evaluation by conducting or coordinating research and tracking project development, collating results into regular quality reports.

 

 

  • Allocate communications and advertising specific budgets and spending strategies to insure communication activities are developed with regional use and implementation issues in mind.

 

 

Key Relationships:

 

Brand adidas: Brand Management

Brand adidas: other BUs Brand Marketing adidas Local Markets

adidas Finance / Controlling adidas Procurement Creative Agencies

External partners and key accounts

 

Knowledge, Skills and Abilities:

 

  • Good interpersonal/communication skills and level of strategic thinking.
  • Experience in marketing communications, campaign development and execution.
  • Deep understanding of an ever-changing marketing landscape and experience in project management.
  • Ability to collaborate and use platforms and tools utilized by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.
  • Consolidated understanding of and passion for the sports and fashion/entertainment industry.
  • Strong presentation and organizational skills.

 

Requisite Education and Experience / Minimum Qualifications:

 

  • Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus.
  • 4+ years’ industry and / or relevant work experience.
  • Fluent written and spoken English language skills.

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