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Marketing Science Partner

2 months ago

Menlo Park, United States Meta Full time

Summary:

This position will work with internal and external stakeholders to advise clients and the industry on measurement strategy and work with them on an ongoing basis to adopt better measurement as a way to improve business performance. To accomplish this, the person in this role will drive industry adoption of Meta preferred measurement methods and products and design and execute empirical research for individual clients and at the industry-level. Driving good measurement with clients will require designing tests and doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media. Meta is seeking exceptional candidates to join this new team: we’re looking for people with strong analytical and critical thinking skills as well as familiarity with large data sets and data tools. To successfully influence how clients conduct and use measurement, the candidate will need to be able to work cross-functionally with advertisers, sales teams, and other members of the Marketing Science team.

Required Skills:

Marketing Science Partner Responsibilities:

  1. Manage a complex set of client relationships across Retail, e-Commerce, and Entertainment industries.

  2. Work with clients to build and operationalize measurement strategies, including measurement product adoption, learning agendas, and experiments that drive performance improvements and uncover best practices.

  3. Innovate and drive client, vertical, and industry adoption of preferred measurement methodologies, products, and approaches.

  4. Design tests to measure the effectiveness of various media and to showcase the power of good measurement using client data and Meta or third-party technology tools.

  5. Conduct in-depth custom ad effectiveness studies and bespoke analyses using advanced statistical methods and causal inference techniques to understand the relative impact of different marketing strategies across different media channels.

  6. Communicate complex research results, insights, and recommendations with a diverse set of technical and non-technical stakeholders with varying levels of seniority.

  7. Provide feedback to and collaborate with Product, Business Engineering, and Partnership to identify opportunities for new features, products, and partnerships and drive client engagement around measurement innovation, including product alphas and beta.

  8. Partner closely with cross-functional partners such as Sales, Product, Data Science, Creative Shop, Business Engineering, etc.

Minimum Qualifications:

Minimum Qualifications:

  1. Bachelor’s degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, Economics, Finance, or similar.

  2. 5yrs+ consulting, research or analytics research experience and experience using data and numbers to formulate insights.

  3. Experience analyzing and manipulating data sets to identify patterns and provide client insights.

  4. Knowledge of advertising measurement methods and technologies.

  5. Client-facing experience, including experience driving change through adoption of new products or research methods.

  6. Experience communicating technical content to all types of audiences (technical and non-technical) and influencing at senior levels.

  7. Experience analyzing and manipulating data sets using R, Python, SQL and etc. and applying statistics where appropriate to understand patterns and provide insights.

  8. Experience with advertising measurement methods and technologies for direct response outcomes, including field experiments, experimental designs and etc.

  9. Currently has, or is in the process of obtaining a Bachelor's degree in a directly related field, or eq uivalent practical experience. Degree must be completed prior to joining Meta.

Preferred Qualifications:

Preferred Qualifications:

  1. Direct experience with direct response attribution measurement methodologies, tools and data sets.

  2. Experience in Entertainment, retail and/or eCommerce industry is an asset.

  3. Experience working with or in support of diverse communities.

Public Compensation:

$95,000/year to $149,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.