Marketing and Communications Specialist III

3 weeks ago

Laramie, United States University of Wyoming Full time

Marketing and Communications Specialist III

JOB DESCRIPTION
The University of Wyoming invites diverse applicants to consider our employment opportunities. We are also especially interested in candidates who have experience working with diverse populations and/or diverse initiatives.

JOB TITLE:

Marketing, Communications, and Database Manager (MARKETING AND COMMUNICATIONS SPECIALIST III)

JOB PURPOSE:

Provide leadership in the design and development of marketing and public relations strategies. Provide a strategic marketing and public relations approach that considers the integration of all marketing efforts, including the website, social media presence, publications, advertising pieces, multimedia/video pieces and communications/press releases. Manage program-specific database (Center Dynamics); provide training and technical support to the staff; analyze data for strategic marketing efforts; verify data entry for accuracy.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Development and/or communication of informational programs to enhance and maintain favorable perceptions of an organization's accomplishments or agenda. Prepare or edit organizational publications for internal and external audiences. Create informational content that supports the University of Wyoming Small Business Development Center Network brand for print, web and social media formats. Increase the visibility of the organization in all media areas.
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas and services.
Establish or maintain cooperative relationships with representatives of governmental, community, employee, public interest groups, and news and other media.
Identify trends or key group interests or concerns or to provide advice on staying current with techniques and approaches.
Provide website strategy and plan content updates regularly for both the external organization website while driving internal communication.
Provide direction and assistance on the most appropriate way to present information and ways to engage the audience. Write press releases and coordinate photo opportunities.
Arrange public appearances, lectures, contests, or exhibits to increase product or service awareness or to promote goodwill. Works closely with appropriate external resources to ensure efficient functionality of resources.
Make recommendations regarding policy and procedures for the administrative database management systems.
Correct errors in database configuration to maintain data integrity.
Train and direct users on query language(s) and provide technical support for designated areas.
Consult with and advise users regarding system problems/failures and programming errors; recommend solutions or adjustments.
Oversee and direct the work of other marketing employees and students.
SUPPLEMENTAL FUNCTIONS:

Perform miscellaneous job-related duties as assigned.
Attend and participate in training and other professional development activity.
Participate in performance-related goal setting and achievement to meet personal and organizational goals and objectives.
COMPETENCIES:

Attention to Detail
Technical/Professional Knowledge
Formal Presentation Skills
Strategic Planning
Quality Orientation
Consistency
Influence
Service Orientation
Stress Tolerance
Work Prioritization & Time Management
REMOTE WORK ELIGIBILITY:

This position is in Laramie and may be eligible for remote work but does require the successful candidate be available to work on campus.

MINIMUM QUALIFICATIONS:

Education: Bachelor’s degree

Experience: At least 5-6 years work-related experience including experience with relevant graphic design software experience such as Canva, Adobe Photoshop, etc.

Required licensure, certification, registration or other requirements:

Valid driver's license with a motor vehicle record (MVR) compliant with the University Vehicle Use Policy.

DESIRED QUALIFICATIONS:

Excellent oral and written communication skills.
Excellent organizational skills.
Excellent interpersonal skills and commitment to customer service.
High level of problem solving skills.
Ability to work effectively in a culturally diverse environment.
Ability to interpret departmental needs and construct solutions.
Ability to manage and meet deadlines.
Knowledge of applicable Federal and State laws and regulations.
Knowledge of capital expenditure budging policies and procedures as applied to public institutions.
Proven ability to continually adapt and learn new procedures and software programs.
Comprehensive knowledge of current instructional theories and principles applicable to area of specialization.
Overall computer operations procedures including exemplary typing skills.
Basic and routine operating systems and platforms.
Basic and routine database management.
Basic and routine database and software modifications.

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