Senior Marketing Manager

2 weeks ago

Portland, United States Hilton Global Full time

Do you have a knack for innovative strategies and a love for creating exceptional guest journeys? Ready to bring your creativity and passion to a world-class brand? The possibilities are endless with a career at Hilton, the #1 World's Best Workplace awarded by Great Place to Work & Fortune. Come for the job, thrive in your career, and enjoy the journey of Making the Stay.

The Hilton Portland Downtown is an iconic property located in the heart of downtown Portland. This beautiful property boasts 455 rooms and 44,489 sq ft of meeting space.

**This position is open to remote opportunities if candidates are not local to Portland**

Responsible for planning and executing all marketing strategies for Hilton Portland Downtown Key responsibilities include championing the brand positioning, annual strategic planning, and overseeing the social media strategy and performance planning. Success measures include increasing topline revenue and achieving channel/market share objectives.

As a Sr. Marketing Manager, this position requires regular interaction with the hotel's General Manager, Director of Sales, Director of Revenue Management, and Director of Finance.

KEY RESPONSIBILITIES:

• Branding & Positioning: Establishes the hotel positioning and content / messaging strategy based on the hotel's business and customer mix as well as brand pillars.

• On-Property Experiences: Works alongside operations to ideate and market curated on-property experiences and activations.

• B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments.

• Market Research: Conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts.

• Content / Asset Development & Strategy: Manages the strategic direction, execution and regular audits of marketing-specific assets, collateral, and digital content, including website, 3 rd party sites, social media, digital & traditional advertising, photo/video shoots.

• Digital Marketing & Media: Create and execute all digital media strategies, including email campaigns, in alignment with marketing calendar planning.

• Public Relations and Social Media Management :Supports in the development and execution of PR & social media strategies including influencer and media relations.

• Agency Management Responsible for the agency vetting process, relationship /management, and ensuring agency alignment to the wider strategic plan and goals.

• Campaign Strategy & Optimization: Utilize reporting and data when making strategic decisions focused on optimizing performance.

• Partnerships: Management and execution oflocal partnerships for activation / sponsorship opportunities that align with the hotel's positioning.

• Marketing Performance Storytelling: Prepares for and attends strategic hotel commercial meetings, and corporate hotel reviews. In coordination with Revenue Management, presents out on marketing activity and performance results.

SUPPORTIVE RESONSIBILITIES:

• Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested.

• Participates where appropriate in related trade/business related functions, events, conferences and workshops.

• Maintains close alignment with internal corporate teams including Regional Leaders, Hotel Level Marketing (Managed Team) and Marketing and eCommerce Team (MEC)

Software/Program Skills/Knowledge:

Microsoft Office (Word, Power Point, Excel & Outlook)

Social Media Websites (Facebook, Instagram, etc)

CMS Platforms

Digital Analytics

What are we looking for?

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

  • Hospitality - We're passionate about delivering exceptional guest experiences.
  • Integrity - We do the right thing, all the time.
  • Leadership - We're leaders in our industry and in our communities.
  • Teamwork - We're team players in everything we do.
  • Ownership - We're the owners of our actions and decisions.
  • Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:
  • Quality
  • Productivity
  • Dependability
  • Customer Focus
  • Adaptability

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands . Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And our amazing Team Members are at the heart of it all

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