Senior Manager, Product Marketing

4 weeks ago

Somerville, United States Recorded Future Full time

With 1,000 intelligence professionals, over $300M in sales, and serving nearly 2,000 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company

Senior Manager, Product Marketing 

Are you a strategic and creative marketing leader looking for an opportunity in a high-growth environment? Do you embrace the opportunity to build teams and strategies to drive growth? If the answer is yes and you are passionate about security we need your help to continue to grow the world’s largest intelligence company by helping our customers gain and maintain an advantage over their adversaries

Recorded Future is the market leader in intelligence. Our intelligence integrates with over 100 security products from industry-leading companies, such as Splunk, ServiceNow, Microsoft and AWS. Join our team and be a key member of a high-performance marketing team and make a difference in how organizations protect themselves.

This Role:

We are seeking a strong leader for our Product Marketing team. This person will help Recorded Future extend its leadership position in the security industry by overseeing product positioning, sales enablement, campaign strategy and related messaging for the threat intelligence products you and your team manage in order to drive pipeline and awareness. You will help lead a team that is responsible for educating sales, analysts, partners and prospects on our vision for securing the world with intelligence.  In this role you will help inform marketing strategy, and work collaboratively with cross-functional teams ensuring we are creating value for our customers.

Responsibilities:

Strategy Development:

  • Develop and drive the overall product marketing strategy for Recorded Future solutions and modules, aligning with the company's business objectives and market dynamics.
  • Collaborate with cross-functional teams, including product management, sales, field marketing, and campaign and demand  to ensure cohesive and integrated go-to-market plans.

Product Positioning and Messaging:

  • Craft differentiated messaging that resonates with key buyer personas, establishing Recorded Future as a leader in threat intelligence.
  • Evangelize products and solutions directly with customers, partners, analysts, influencers, and sales teams.

Go-to-Market Execution:

  • Lead the development and execution of go-to-market plans for new module launches and updates, ensuring alignment with overall business objectives.
  • Collaborate with demand generation and sales teams to create impactful marketing campaigns that generate awareness, interest, and demand.

Sales Enablement:

  • Partner with enablement teams to develop sales training and presentations and be able to deliver training to field teams.

Customer Advocacy:

  • Foster strong relationships with key customers, gathering feedback and insights to continuously improve products and marketing strategies.
  • Identify key customers and partner with customer marketing to develop customer success stories and testimonials to build credibility and influence in the market.

What you’ll bring:

  • You will have 3+ years of marketing management experience and/or 5-7 years experience in the product marketing discipline 
  • Be able to provide direct support to your team members
  • Experience at a high-growth, fast paced technology company (cybersecurity industry experience a plus)
  • Strong strategic thinking, with the ability to translate complex technical concepts into compelling and relatable messaging.
  • Excellent leadership and collaboration skills, with the ability to work effectively across functions and influence at all levels of the organization.
  • Track record of developing and executing successful go-to-market strategies.
  • Exceptional communication and presentation skills

Why should you join Recorded Future?
Recorded Future employees (or “Futurists”), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.8-star user rating from Gartner and 8 of the top 10 Fortune 100 companies as clients.

Want more info? 
Blog & Podcast: Learn everything you want to know (and maybe some things you’d rather not know) about the world of cyber threat intelligence
Instagram & Twitter: What’s happening at Recorded Future
The Record: The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field
Timeline: History of Recorded Future
Recognition: Check out our awards and announcements

We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles.  By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day.
If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to our recruiting team at careers@recordedfuture.com 

Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law.
Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.

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