Digital Marketing Manager

3 weeks ago

Somerville, United States Tulip Interfaces Full time

Tulip , the leader in frontline operations, is helping companies around the world equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Companies of all sizes and across industries have implemented composable solutions with Tulip’s cloud-native, no-code platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity, capturing and analyzing real-time data, and continuous improvement. A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany and Hungary. Focused on composable, human-centric solutions for industrial environments, Tulip is disrupting the MES category and has been recognized as a World Economic Forum Global Innovator. Tulip has also been named one of Energage’s Top Workplaces USA and one of Built In Boston’s “Best Places to Work” and “Best Midsize Places to Work” for 2023. About You: Tulip is looking to add a Digital Marketing Manager to our rapidly growing marketing team We are looking for a talented performance marketer who aligns with our team values of collaboration, innovation, and continuous improvement. The right candidate will be passionate about experimenting, building, and optimizing efforts across our core marketing channels, helping to generate pipeline and grow revenue. What skills do I need? 3 years of performance marketing experience including SEO, display, paid search, and/or paid social Experience with Google Analytics and/or similar web analytics tools Experience working in a B2B environment, understanding of key B2B metrics Experience manipulating data, strong analytical skills and familiarity with Google Sheets/Excel Excellent verbal and written communication skills, ability to explain strategy with key collaborators Interest in learning more about the manufacturing industry Extra skills (a plus, not a requirement) Agile project management experience Experience working with website CMS including Wordpress or Craft CMS Experience with Conversion Rate Optimization and improving website UX Key Responsibilities: Build, manage, and optimize paid media across paid search and social channels. Continually iterate and test ad creative, web copy, and landing pages to improve campaign efficiency. Expand marketing campaigns into growing international markets. Work closely with International Marketing Lead to ensure context and cultural nuance is tied into marketing campaigns. Manage search engine optimization efforts including keyword research and content optimization. Will work closely with content teams to plan and develop content strategy. Pull and analyze data to report on campaign performance and communicate results with key stakeholders. Nurture leads to educate and enable them with relevant thought leadership content and product resources Key Collaborators: Demand Generation, Product Marketing, Product Growth Working At Tulip We are building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include: Direct impact on product and culture Company equity Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, Commuter Benefits, Parental Leave, and 401k Hybrid work model and unlimited vacation policy Virtual company events and happy hours Fitness subsidies We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform manufacturing.

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