Principal Consultant, Human Insight for Innovation, Design, and CX

4 days ago


San Francisco, United States PA Consulting Group Full time
Job description

Your day to day 

PA Human Insight delivers insight for innovation, design and customer experience. Formerly known as Sparkler, we became part of PA Consulting’s global organization in 2018. Our clients are agents of change in consumer, tech, finance, healthcare and CPG sectors. Founded in 2000, we are primarily based in London and NYC and work with our PA colleagues and clients across the globe.

We spend our time taking a human-centered approach to uncovering people’s needs, behaviors and motivations to identify new opportunities for some of the world’s largest brands and organizations.  Challenges such as:

·        Understanding the electric vehicle charging experience, to inform the design of an electric vehicle charging point for Great Britain

·        Understanding how misinformation spreads amongst minority ethnic communities for a global messaging service, and how this can be countered

·        Establishing a framework to assess the inclusivity of Augmented Reality (AR) products, to drive more inclusive development of AR, for a leading tech brand

Our clients are a mix of the biggest digital unicorns in the world, providers of critical national infrastructure and services, and some of the most loved products, services and brands in the world. And all these clients have sky-high ambition to exceed the expectations of their current and target customers, members, citizens...

That’s where we help them.

As part of our continued growth, we are expanding the Human Insight team by establishing a small team based in the Bay Area. This team will deliver work to our West Coast and US-based clients and enable closer collaboration with our PA colleagues, including Astro (a design studio PA acquired in 2020).

As a Principal Consultant (or Senior Consultant) in the Human Insight US team, you’ll lead small to medium sized assignments and manage project teams on end to end delivery of insight projects. You’ll be ensuring user needs are at the heart of decision making on client challenges, through effective project leadership and collaboration with other researchers, designers and strategists from across Human Insight London and PA US Design and Engineering. Alongside this, you will be creating your own internal and external network, nurturing relationships by being an expert in your field.  You’ll also be flexing your leadership skills by line managing more junior members of staff. And you’ll be instrumental in driving better collaboration and understanding of Human Insight capabilities amongst the design and engineering teams in PA US, identifying opportunities for cross capability selling.

The details

Here is what we’re looking for:

·        Proven track record as a researcher in the design research industry motivated to grow personally and commercially

·        Mixed method researcher - strong experience in a range of research methods and analysis and ideation techniques, such as: ethnographic research, digital diaries, qualitative groups and interviews, user labs, participatory design, ideation workshops, journey mapping, quantitative analysis, behavioural data analysis

·        Demonstrable track record of running research assignments in innovation, design and CX from start to finish – from setting the project vision and design through to conducting research, output creation and delivery

·        Critical thinking skills for framing, analyzing, and synthesizing complex problems, qualitatively and quantitatively

·        Ability to triangulate research findings from a variety of data sources into compelling narratives that communicate ideas effectively

·        Experience in, and enthusiasm for, building client relationships and contributing to growth

·        Desire and ability to manage team members in an empathetic manner, identifying opportunities that supports their growth and development

·        Tangible enthusiasm for presenting and communicating PA Human Insight’s work and abilities both with clients and to wider industry in the form of thought leadership

·        Desire to push our research thinking forward and inform development of new propositions and opportunities



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