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Marketing Account Manager Sr

4 months ago

Louisville, United States Elevance Health Full time

Location: Elevance Health supports a hybrid workplace model (virtual and in-office) with PulsePoint sites used for collaboration, community, and connection. This includes remote work and 1-2 days in office per week.

The Marketing Account Manager Sr (Health Plan Strategist) is responsible for partnering with business and cross functional areas to identify and implement medium to large-scale campaigns that support achievement of complex unit or corporate goals.

How you will make an impact:

Primary duties may include, but are not limited to:

  • Serves as the primary point of contact for health plans in assigned market. Collaborates cross-functionally with Project Management, Creative Design, Compliance, and other teams to ensure strategic objectives are met.

  • Be a trusted thought partner and single point of contact for your delegated health plan markets, leading proactive, consultative, and effective customer journeys.

  • Consults with business to determine key communication initiatives and prioritize based on Enterprise, Business Unit and Shared Services goals.

  • Defines the communications strategy ensuring initiatives are measurable and aligned with business goals prior to engaging creative teams or partners to develop materials.

  • Collects information, plans a course of action, develops the creative brief, and reviews/approves overall concepts.

  • Help localize marketing collateral and materials for your markets; help drive scalability and repeatability of collateral that can be utilized in newsletters, campaigns, scripts, sites, and other collateral and distribution channels.

  • Be comfortable presenting to business owners (marketing directors and managers, compliance, etc) as well as enterprise leaders across marketing, strategy, compliance, governance, and finance.

  • Support the planning and execution of the digital marketing strategy & roadmap while managing partnerships and fostering relationships with key enterprise teams (digital enterprise growth, product strategy, brand, and UX).

Minimum Requirements

  • Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities, and Experiences

  • Managed care experience and data analytics experience preferred.

  • Strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.

For candidates working in person or remotely in the below locations, the salary* range for this specific position is $72,792 to $106,155

Locations: California; Colorado; Hawaii; Nevada; New York; Washington State; Jersey City, NJ

In addition to your salary, Elevance Health offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary offered for this specific position is based on a number of legitimate, non-discriminatory factors set by the company. The company is fully committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, and local pay equity laws .

  • The salary range is the range Elevance Health in good faith believes is the range of possible compensation for this role at the time of this posting. This range may be modified in the future and actual compensation may vary from posting based on geographic location, work experience, education and/or skill level. Even within the range, the actual compensation will vary depending on the above factors as well as market/business considerations. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.