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Marketing Coordinator

3 months ago

New York, United States teamworkonline Full time

LEGENDS

Founded in 2008, Legends is a premium experiences company with more than 1,500 full-time and 30,000 seasonal team members globally. Legends has six divisions operating worldwide - Global Planning, Global Sales, Hospitality, Global Partnerships, Global Merchandise, and Legends IQ - offering clients and partners a 360-degree service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. 

 

THE ROLE

Building exceptional brands begins with creating exceptional experiences. The Marketing Coordinator at Citizens Market will assist in creating a best-in-class, fully integrated brand, marketing, sales, and engagement strategy. As a Marketing Coordinator for Citizens Market, you will own tactical marketing execution for Citizens Market brands including Casa Dani, Katsuya, Sbar and food hall stalls including marketing communications, digital advertising, website, online profiles, email, public relations, social media, local restaurant marketing, menus and POS materials, and event marketing. This role requires the ability to manage multiple accounts with concurrent projects and initiatives while maintaining a positive attitude and energy.  

 

RESPONSIBILITIES 

Driver of Digital

  • Support with end-to-end management of social media channels. Harness the power of storytelling to create and curate compelling content across diverse social media platforms, with a focus on Meta and TikTok.
  • Develop and implement email strategy for monthly newsletters and additional emails for event programming and activations in partnership with the client.
  • Support website management and the extended digital presence across third party platforms, online directories, and review sites to drive efficiencies based on data/user insights.
  • Monitor and manage online customer sentiment and respond to reviews.

Brand Ambassador

  • Identify and activate local marketing opportunities, sponsorships, and grassroots marketing
  • Assist with managing the marketing calendar and execution of tactical support for event programming and brand activations.
  • Assist with traffic driving campaigns, leveraging promotions, events and offers supported by a mix of digital, print, social, email, and radio advertising.
  • Work as an internal “account manager” for various business units, departments and with third parties and external agencies to drive earned media coverage.

Business Partner

  • Support departmental reporting across all marketing efforts including digital marketing, social promotions, and PR 
  •  Track effectiveness of campaigns and identify optimization efforts
  • Analyze email campaign results to drive ongoing improvements in open rates, clicks and reservations
  • Produce impactful collateral, including but not limited to menus, in-restaurant materials and graphics, ad campaigns, event programming, and activations
  • Conduct both broader and local market research and analyze competitive trends
  • Manage external vendors for production and fulfillment of marketing materials

 

QUALIFICATIONS
  • Outstanding written and verbal communication skills
  • Demonstrates an exceptional sense of creativity
  • Delivers out-of-the-box thinking and solutions
  • Handles and prioritizes multiple projects
  • Takes responsibility to ensure successful outcomes 
  • Contributes to a high functioning team
  • Bachelor’s degree preferred - Marketing, Advertising, Communications, Business
  • Experience in a marketing role or internship preferred 
  • 1-3 years of relevant experience in the restaurant, food service or hospitality industries
  • Flexibility to work nights and weekends, based on the need for events and activations
  • Experience with Google Analytics, social analytics, CMS platforms, and email platforms is a plus 
  • Experience with Adobe Creative Cloud applications, mainly Photoshop, InDesign, Acrobat, and Illustrator is a plus 

 

COMPENSATION

Pay Range: $28-$33/hour

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.