Director, Marketing

4 weeks ago

Arlington, United States teamworkonline Full time
POSITION: Director, Marketing - Arlington Renegades
Reporting to: VP, Business Operations - Arlington Renegades
Candidates must be local to the Dallas/Fort Worth area as this is a hybrid role in our Arlington office.

About the UFL
The United Football League (UFL) is the premier spring football platform, formed by the merging of the USFL and XFL in 2024. The UFL has eight teams, in Arlington (TX), Birmingham (AL), Detroit (MI), Houston  (TX), Memphis (TN), San Antonio (TX), St. Louis (MO), and Washington D.C.
About the Position
The Marketing Director is responsible for all team and UFL marketing and branding efforts related to  their local market. This role will be critical in building the fan base, creating breakthrough awareness  campaigns, engaging fans across social/digital platforms and driving business performance, ticket sales  and game attendance. 
The Marketing Director will work with the Business Lead and team staff as well as management at the  league level to execute the vision for the UFL and team brand, partnering closely with Ticket Sales, Communications/PR, Sponsorship, Social Media and other business units. 
What You Will Do
Delivering Marketing Excellence 

  • The primary role of the Marketing Director is to develop and execute local marketing campaigns  designed to support the team’s revenue goals, build brand awareness, acquire new fans and  retain current fans. 
  • Be the main steward for the Arlington Renegades brand and execute the local team and league’s  marketing and business strategy. 
  • Build the local team brand and reputation to develop deep local relationships and to engage  with fans, local partners and key stakeholders. 
  • Create and implement creative and innovative advertising, branding, promotional and  grassroots campaigns across multiple platforms. 
  • Collaborate with the league’s digital team and the Arlington Renegades seasonal social media  manager on content plans across all digital platforms to ensure marketing initiatives and  messaging are strategically aligned and supported. This position will provide direction and  oversee the social media manager (dual reporting structure with league social media team).  Provide off-season social media support, including capturing content from local events. 
  • Plan, negotiate and execute paid advertising and promotional campaigns to drive brand  awareness and fan engagement across local media channels (TV, radio, print, digital media,  outdoor and social media) and platforms (live events, in-stadium and digital). 
  • Lead grassroots marketing efforts, including fan engagement, community relations, government  affairs, and social responsibility efforts. 
  • Manage all local fan events and engage fans in interactive and innovative ways (including on-site  activations, digital/social activations and fan promotions). 

Advancing the Business 

  • Lead local insights and research, including local market and competitive intelligence. Work  closely with the league’s marketing team to analyze market research and data to make  recommendations for ticketing and sponsorship strategy. 
  • Design and deliver marketing strategies that meaningfully support revenue goals for ticket sales  initiatives. 
  • Build strong, mutually beneficial relationships with key regional entities and local sponsors to  maximize cross-promotional opportunities. 
  • Partner with the Team Director, Communications and Media Relations to manage grassroots  storytelling and local relationships (e.g. influencers, entertainers, celebrities, city officials, and  athletes). 

Succeeding on Game Day 

  • Generate ideas and facilitate fan engagement activations, gameday event planning and logistics.
  • Support game presentation by providing weekly information for the production timeline and run  of show to ensure efficient operations and accuracy of game day scripts. 
  • Manage game day staff, talent and other individuals working games and/or events. 
  • Work with production and venue staff to direct the pre-show and gameday fan experience. 
  • As needed, build and keep fully staffed street and promotional teams who will help fulfill all the  Arlington Renegades grassroots marketing efforts.  
  • Own the team’s marketing budget and deliver against key performance metrics for the  Marketing function. 

Other Duties 
Please note this job description is not designed to cover or contain a comprehensive listing of activities,  duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and  activities may change at any time with or without notice. 
What You Will Bring 

  • 8+ years of marketing management experience with an emphasis in consumer-facing sports,  media or entertainment industries. 
  • Expertise in marketing and digital technology landscape, including industry trends, key industry  leaders, terminology and overall knowledge of the sports entertainment and media landscape. 
  • Ability to create campaigns, promotions and digital assets with demonstrated brand judgment,  and the ability to generate brand energy.
  • Proven ability to execute a strategic marketing plan aimed at growth and closely aligned with  the company’s goals and vision. 
  • Ability to manage complexity and ambiguity and lead multiple projects in parallel while  understanding business challenges and creating forward-thinking solutions. 
  • Solid understanding of nuances with various local market ticket buying habits/fan engagement. 
  • Proven success in leading a team, inspiring agencies and developing deep cross-functional and  external partnerships. 
  • Ability to work well with multiple stakeholders across the company, agencies and client  organizations. 
  • Demonstrated leadership skills including stakeholder/relationship management and contractual  agreements and strong executive presence. 
  • A self-starter, energetic and resilient mindset with enthusiasm and determination to ensure that  deliverables, timelines and objectives are achieved. 
  • Exceptional communications, sales/promotions and customer service skills.
  • Superior verbal/written communications skills. 

Additional Details  

  • Work location: The location of this role must be in the Dallas-Fort Worth market.
  • Primarily works in a remote office and/or an office environment. 
  • Must attend all team home games and may be required to attend select games and events in  other UFL team markets. 
  • Prolonged periods of sitting at a desk and working on a computer. 
  • Minimal out of market Travel (

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