Senior Manager, Marketing Data, CRM

3 weeks ago

Franklin, United States Mars Full time

Job Description:

Title: Senior Manager, Marketing Data, CRM & Communities

Workstyle: Remote (US location based); Franklin, TN (preferred Location)

All applicants must have permanent legal authorization to work in the United States. Mars does not sponsor employment visas for this role.

This position is not eligible for relocation benefits.

The Senior Manager, Marketing Data, CRM & Communities for Pet Nutrition will play a critical role in our transformation to become a digital-first organization that drives organic growth. Reporting to the Vice President of the US Pet Nutrition COE (Center of Excellence), this role is a senior and visible leadership role within the COE and North American Marketing Organization.

What are we looking for:

  • Bachelor’s Degree
  • 5-7 years minimum experience with deep experience in CRM and content marketing · Demonstrated experience in complex project leadership, project management
  • Experience in managing external agencies/partners ·
  • Demonstrated experience partnering with digital functional IT teams/partners, energy for technology platforms and solutions ·
  • Passion for cats and dogs would be ideal

What will be your responsibilities?

  • Lead overall portfolio digital strategy for 1PD acquisition, CRM, and social platforms for Pet Nutrition brands in US and Canada
  • Further accelerate 1PD collection efforts in partnership with COE team (e.g., brand & portfolio recruitment programs; tools that create mutual value exchange on our brand websites)
  • Oversee brand and portfolio-led email and SMS program, including broadcast and trigger campaigns
  • Optimize and further develop brand-led CRM programs with retention & loyalty programs
  • Partner with brand, consumer care/3P, in-house content, and agency teams to lead development of best-in -class organic content and community management
  • Partner with program lead on Point of Market Entry (POME) strategies
  • Serve as US & Canada lead for development and rollout of a Petcare/segment-wide Consumer Data Platform (CDP); drive use case definition and activation as a design market for Global Petcare
  • Own external agency partnerships for SSO, CRM & CDP; aligning SOW deliverables and SLAs
  • Own measurement model and reporting on 1PD, engagement, and data value
  • Lead test & learn agenda for AI use cases in creative and content production
  • Serve as a thought leader in digital, content, and social communities
  • Obsessed with people and talent - strong team engagement and talent pipeline planning (in and out of OEs)
  • Support digital upskilling of US, Canada, and global marketing community
  • Act as a key contributor to North American Petcare and Global Pet Nutrition & Petcare CRM and Community strategies

What can you expect from Mars?

  • Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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