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Associate Manager of Shopper Marketing

2 months ago

Atlanta Georgia, United States foodinfotech Full time

RESPONSIBILITIES: Lead Shopper Marketing strategy and execution for assigned retailers within the Grocery channel, identifying the core shopper insights, setting objectives, developing & executing the omni-channel plans to deliver business goals and meet or exceed KPIs across the shopper journey. Work with management and other functional teams to ensure the marketing plans, aligns with the business priorities and goals, including partnering with Coca-Cola extended team to ensure BASN is leveraging all available Coke insights, tools and resources. Responsible for creating & maintaining a highly detailed calendarized marketing plan that outlines clear objectives, KPIs, strategies, and programs by trimester complete with tactical details and detailed budget line items. Directly manage a working budget, real-time transactional reporting, optimizations, invoice processing, monthly reconciliations/reviews. Directly manage the retailer media and marketing relationships including negotiation of national & regional campaigns, managing campaigns from briefing to execution, commercializing campaigns internally and externally and completing post-program analysis. Be the subject matter expert within the company on assigned retailers, shopper segments, insights, trends, competitive landscape, and brand sales/marketing performance. This includes but is not limited to coaching & educating relevant teams on retailer marketing policies, IP usage, style guides, media capabilities & guardrails, marketing strategy, and ensuring all BODYARMOR entities follow said policies.REQUIREMENTS: BA/BS degree required. 4+ Years experience in shopper marketing, sales, sales, marketing, shopper insights required. Remote, location based within the Dallas, Denver, Phoenix preferred. Reliable, self-starter, hard-working, proactive team player with can-do attitude. Knowledge of shopper loyalty data, Nielsen scan and panel data and insights, Microsoft software. Up to 20% travel required by car or plane.