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Marketing Specialist II

1 month ago

Eden Prairie, United States UnitedHealth Group Full time

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

This individual contributor will be responsible for the development and execution of marketing materials and campaigns that support Optum Health Solutions business unit goals. This position will develop and maintain in-depth knowledge of assigned product(s), including business objectives, the economics of the product P&L, and the full lifecycle of the member experience with the product(s). They will partner closely with internal partners (Sales, Creative, Legal, Regulatory, Product and Marketing Operations) and external vendors / agency partners to create and implement marketing campaigns.

The ideal candidate will have the ability to collaborate and communicate across all levels of the organization to gain alignment and execute on agreed upon objectives.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Develop and execute consumer marketing programs and projects for assigned product lines with support and guidance of more senior team members
  • Develop and pilot new member engagement approaches/programs to maximize marketing campaign results and meet business unit goals
  • Develop, manage and maintain relationships with internal (product, sales, operations, legal, creative, etc.) and external stakeholders and keep them informed about marketing initiatives
  • Coordinate efforts to further understand consumer behavior and apply those learnings to marketing initiatives
  • Drive measurement of marketing initiatives and align with internal partners to execute test strategies to maximize program utilization
  • Attend cross functional meetings to provide marketing updates, results, and status of key initiatives
  • Manage budget processes for assigned product lines and areas

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • 3 + years of experience in B2C marketing, business administration or communications
  • 3 + years of experience developing and executing strategies and plans that meet business goals
  • 3+ years of experience managing multiple projects participating in large multi-departmental workgroups
  • Proven experience remaining flexible over time and working with ambiguity
  • Proven track record in communicating, influencing at a large organization, and applying project management skills
  • Demonstrated effective in managing a variety of concurrent and competing projects and priorities
  • Demonstrated effective in collaborating and building relationships across a wide range of groups and functions
  • Proven intermediate to advanced proficiency in Microsoft Office including Word, Excel, Outlook and PowerPoint

Preferred Qualifications:

  • Proven experience in product marketing or membership marketing in healthcare, financial services, travel/hospitality, or other service-related industries
  • Proven experience leading digital consumer acquisition marketing programs
  • Proven experience leading direct, CRM, or loyalty marketing programs
  • Proven experience with marketing automation and personalization
  • Proven experience with business intelligence functions of Excel

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.

California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, Washington, Washington, D.C. Residents Only: The salary range for this role is $70,200 to $137,800 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

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