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Senior Media Planning Manager

2 months ago

Boston, United States Chewy Full time

Our Opportunity:

Chewy is hiring a Senior Manager, Media & Communications Planning, to amplify our Healthcare marketing campaigns, a key growth area for our company. We are seeking someone who can drive media planning of digital marketing campaigns across funnel levels, channels and objectives, as well as implement in key digital channels â Meta and Google (display, YouTube). You will be a key decision maker on not only the marketing channels and level of spend, but also the creative that resonates with customers in each channel. This leader will own developing media plans and work with multiple collaborators across marketing and Chewy.

The ideal candidate is a passionate consumer marketing leader who has a track record of achieving (and measuring) great results through innovative marketing programs across all types of mid and upper funnel channels (e.g., Linear, CTV, Audio, Display, Social). You are adept at direct-to-consumer marketing and have efficiently implemented traditional and digital media plans â including hands-on-keyboard implementation/buying - that fuel customer awareness and consideration. You will be known for trying new things and not working exclusively within the box. To be successful in this role, you are,

  1. a subject matter expert on media planning and execution, including inhouse/agency structure,
  2. make data-driven decisions,
  3. a strong communication and backbone skills to influence senior leaders, and 4) passionate about pets.
What Youâll Do:
  • Own development and communication of the long-term vision, goals, and roadmap for healthcare media planning
  • Develop budget allocations across media, iterate on media mix scenarios, and deliver effective media plans in partnership with Marketing and Business leaders,
  • Build comprehensive media experiences that infuses brand and performance media; prioritize and deliver results against multiple business objectives
  • Direct channel investment mix in partnership media channel leads
  • Complete consensus digital platforms like Meta and Google (display, YouTube).
  • Analyze syndicated and proprietary data to resolve efficient media vehicles, reach, and frequency for influencing our target audiences
  • Develop and write media strategy content for briefs in partnership with campaign leads
  • Review of media buys and post analyses in close coordination with our Analytics team to ensure that media plans are increasing value and achieving marketing goals
  • Ability to conceptualize and implement projects, with strong bias for action, ability to prioritize and meet deadlines, and outstanding attention to detail
What Youâll Need:
  • 7+ years of media agency or in-house agency experience
  • Deep knowledge of media and the ability to develop comprehensive media plans including identifying target audiences and developing targeted campaigns
  • A history of owning, developing, and communicating long-term vision and goals that drive strategies for a portfolio of products
  • Comfortable communicating ideas to senior level leadership, balance feedback with backbone to deliver the best plan, and quick to apply any changes
Bonus (if applicable):
  • Experience in pharma, insurance and ecommerce a plus

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.

 

If you have a question regarding your application, please contact HR@chewy.com.

 

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