Senior Manager, Paid Media

2 months ago

Boston, United States Planet Interactive Full time

Planet Interactive's Cybersecurity Client is hiring for a Direct-Hire Senior Manager, Paid Media with 5+ years of experience in B2B paid-media campaign development and management located in Boston starting in September 2024


In this role, the Senior Manager, Paid Media must have a background in planning, building and managing paid-media campaigns to drive awareness, demand, pipeline and bookings.


Senior Manager, Paid Media Responsibilities

  • Collaborate with the department director, and other key stakeholders to develop comprehensive campaign strategies aligned with business objectives, target audience, and marketing budgets.
  • Plan, create, and implement integrated digital marketing campaigns across multiple channels, with a focus on segmentation and innovation.
  • Implement digital lead generation strategies to capture and nurture leads throughout the buyer's journey, using marketing automation tools and CRM systems.
  • Monitor campaign performance, track key metrics, and provide regular reports to evaluate campaign effectiveness and recommend optimizations for future campaigns.
  • Ensure effective utilization of allocated marketing budgets by closely monitoring campaign expenses and optimizing spend to achieve maximum ROI.


Senior Manager, Paid Media Qualifications:

  • Bachelor's degree in marketing, business administration, or a related field.
  • Expertise with paid advertising platforms and tools (LinkedIn Campaign Manager, GoogleAds, Native, and display)
  • Strong understanding of marketing automation platforms (Pardot, Marketo or similar)
  • Proven ability to manage multiple campaigns simultaneously, meet deadlines, and deliver high-quality results.
  • Proficient in analyzing marketing data, metrics, and trends to optimize campaigns and improve performance.

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