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Manager, Global Brand Marketing
3 months ago
Who We Are:
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply
What We Need:
2K is looking for a Manager, Global Brand Marketing to join its Core Games Team working with the Hangar 13 portfolio of projects, and future studio projects as assigned. Reporting to the Director, Global Brand Marketing, the Manager will play a valuable role in supporting the development and execution of insights-driven marketing strategies that drive acquisition, engagement, and monetization opportunities for our products. The ideal candidate will have experience contributing to and executing against blockbuster entertainment strategies and have exposure to live service products in gaming. From a place of both art and science s/he must enjoy working collaboratively to help create innovative marketing programs with cross-functional publishing teams, development teams, and external agencies based on key consumer insights and established KPIs for the businesses. This role requires someone who is adept at flexing between supporting strategy and a doer who can operate at a tactical level, having the mastery of the subject matter to get the job accomplished, and the collaborator who knows when to call the experts, bringing the right people in at the right time. Building relationships both within and across the team is critical, as well as balancing partnerships and challenging the status quo.
What You’ll Do:
Global Marketing & Product Strategy:
- Support the development of the marketing strategy as needed, defining customer journeys, target audience prioritization, product positioning, brand partnership guidelines and activations, cross sell and upsell strategies, innovative ideas and key messaging and content plans.
- Partner with and consult product development teams to ensure products are positioned well and set up for market success.
- Support live service marketing and player engagement strategies via integrated dev, analytics, marketing, and regional collaboration efforts.
Insight Driven, Channel Optimized and Innovative Content Planning:
- In collaboration with Director and Cross-Functional partners, help define and initiate development and trafficking of all core brand creative from key art and packaging to trailers and events
- Build content plans that deliver to players the right message, at the right time and right place, taking care of the conversion and brand channels messaging equally. Every touch point matters.
- Be a master at overall brief writing, distilling out all the noise to get to the single-minded proposition/story or ask
- Support the management of the brand marketing budget; Track and report on expenditures for the business to Director, Global Brand Marketing
Optimization, Collaboration and Communication:
- Manage key relationships across time zones with internal stakeholders in various cross-functional teams to ensure full team collaboration
- Assess campaign performance assisting in leading marketing collaboration processes that evaluate our metrics, flagging opportunities / risks and driving solutions that foster continued positive player relationships, as well as business targets.
- Dive into business performance analysis and the trends of the ever-evolving game / entertainment industries, finding ways to grow mind share and player engagement
What Will Make You a Great Fit:
If you’re an innovative, creative, and collaborative marketer who puts the player first in everything you do, and you’re looking for your next big challenge, you might be the right fit for 2K’s team of award-winning marketers. You’ll love bringing consumer insights to life with innovative programs that will delight our fans who will share your work with their friends. You’ll enjoy working across all the marketing disciplines and development teams, regionally, to orchestrate execution excellence.
Minimum Requirements:
- Bachelor’s Degree
- Minimum of five years of marketing or product management experience in gaming or entertainment.
- Bring an organized approach with an ability to both manage a busy campaign schedule yourself but also help structure and organize other key partners
- Have contributed to planning and executing creative marketing programs on blockbuster entertainment/gaming brands
- You are a team player and love collaborating with others to come up with creative ideas and solutions.
- Comfortable in a fast-paced environment where teams must be rallied to act and learn quickly.
- Excellent verbal and written communication skill with ability to have influence and impact within a matrix organization both across departments and across geographies. Ability to create rapport and create impact.
- Proactive project owner, a critical thinker and problem solver championing the goal posts, and ensuring the team delivers together is a cohesive and timely manner.
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
The pay range for this position in California at the start of employment is expected to be between $80,100 and $118,560 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.
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