Brand Image Manager, Product Presentation

1 month ago

New York City, United States Ralph Lauren Full time
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
Responsible for managing the Ralph Lauren brand aesthetic and creating a memorable customer shopping experience through the execution and maintenance of elevated product presentation strategies.

Essential Duties & Responsibilities

* Manage the planning and execution of interior changeovers, including but not limited to, monthly floor mapping, product delivery planning, store line communication and team coordination.
* Ensure that store interior presentations are maintained daily, including re-merchandising where needed, updating displays, and ensuring all new product arrivals are on the selling floor.
* Provide training to store line teams on Global Brand Image retail presentation strategy best practices (standards, procedures and expectations).
* Conduct daily walkthrough of locations, identifying opportunities to improve and maintain the overall aesthetic and creative appearance of each location, including the overall tidiness of each store.
* Establish and cultivate strong business relationships with cross functional partnerships to ensure business needs are met in the most brand appropriate manner, and to advocate for Creative/Product Presentation needs/opportunities.
* Maintain a rolling creative calendar for store changes/updates and alignment of all business partners.
* Maintain positive financials through timely completion of corporate card expense reporting.
* Leverage department resources, i.e. Microsoft Teams, to remain educated on directives, showrooms, advertising, product deliveries and buys.
* Assemble photo recaps of each installation for store team maintenance and for department documentation.
* Know and be aware of creative competition, learn from what you see outside of your immediate environment and report back to management on observations and insights.
* Provide additional support where needed, i.e. new store openings, special projects, and showroom installs. #LI-LF2 #LI-HYBRID

Experience, Skills & Knowledge

* Experience with visual presentation and rigging in a luxury retail environment.
* Strong time management and organizational skill set which enables managing and engaging the team.
* Ability to manage and travel to multiple store locations.
* Ability to conduct installations outside of standard working and retail store hours (i.e., evenings after 9 PM and weekends), as needed.
* Excellent communication skills, both verbal and written, with supervisors, direct reports and peers.
* General computer proficiency including Word, Excel and Outlook.
* Passion and affinity for the Ralph Lauren brand.

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