Brand Manager, Atlanta
2 months ago
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
This person will be the primary point of contact for all Ralph Lauren family of business (or businesses) within an assigned set of stores. He/she will focus on developing relationships with key wholesale partners to execute company strategies. The Brand Manager will be responsible for all FOB coverage.
Essential Duties & Responsibilities
Business Acumen/Communication: -Have an understanding of the state of the business including annual volume, best sellers and in-season trend for your business. -Send bi-weekly business recaps covering sales trends, sell through of key programs, class selling, AUR and margin improvement. -Share key learnings and opportunities internally with account partners and leadership. -Review business with Store Management, RL Sales and planning teams and Retail Development leadership team to identify immediate and ongoing opportunities with every visit. -Build & maintain strong account partnerships & relationships and collaborate continually. -Execute strategies outlined by leadership team to drive sales growth and profitability. In-Store Presentation: -Walk all areas of business weekly; make productive assessments and take action where needed in a timely manner. -Execute strong, well-balanced merchandise statements consistent with Ralph Lauren strategies & guidelines. -Execute floor moves based on seasonal directives, modifying as required based on business trends. -Ensure the highest of maintenance standards to include stores execution for timely processing of new inventory, price changes and markdowns. -Walk each respective department on a consistent, weekly basis; make productive assessments and take action where needed in a timely manner. -Ensure store team maintains an organized stockroom for easy product replenishment. Coaching / Training: -Drive retail performance through disciplined business management for all Ralph Lauren brands. -Conduct product and selling seminars to create an educated and professional Selling Specialist culture, with the goal of improving regular priced selling while keeping the consumer at the center. -Provide and demonstrate selling techniques where possible - empower the team.
Experience, Skills & Knowledge
Able to articulate your vision to inspire others, from customers to colleagues -Able to develop influential and collaborative relationships across teams and functions, both internally and externally -Strong business acumen; numbers driven -Motivated, independent self-starter with professional attitude -Basic computer knowledge and photography skills -College degree preferred
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