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eCommerce & Digital Marketing Associate

4 months ago

Philadelphia, United States HHM Hotels Full time
Overview

Opportunity: eCommerce Marketing Associate

The eCommerce Marketing Associate is responsible for assisting the Director of eCommerce on the day to day management and execution of eCommerce marketing tactics, strategies, and promotions for growing the collection of independently branded hotels.

Essential Functions

  • Work with and support the Director of eCommerce and the Independent Hotel Marketing Managers on all aspects of digital marketing, project and client management services.
  • Assist and learn digital advertising, copywriting and editing, search engine and website optimizations, paid search marketing, email marketing, online media campaign management, multi-channel marketing campaigns, etc.
  • Responsible for content management, update and uploads to existing websites – ensuring that they are all current with the latest photography and promotions
  • Assist with monthly email deployments, database management and reporting performance.
  • Conduct monthly reporting on marketing production. Analyze data and expenditure for hotels.
  • Assist and support hotel listings, citations and content on various online directories and travel agency websites in partnership with IC and the Revenue Management Department.
  • Monitor social engagement and presence (social reputation and social media).
  • Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
  • Assist in project life cycle through requirement gathering, design, development, testing and launch.
  • Assist with Internet marketing budget planning and management for ongoing campaigns.
  • Support Sales and Revenue Department regarding promotional and tactical marketing, e-Tools and electronic media.
  • Maintain clear lines of communication with property leaders, Director of eCommerce, Internet marketing vendors, Revenue Management team members, Chief Revenue Officer for NYC and the Corporate Director of eCommerce to ensure clear scope and project progress.
  • Research and help to identify business opportunities for technologies and tools which enable operational efficiencies and report findings and conclusions.
  • Constantly update job knowledge by participating in educational opportunities (conference, workshops and industry events), reading professional publication and maintaining network of industry players.

Position Requirements

  • Associate or Bachelor’s degree in the field of Marketing, Advertising or Hospitality/Travel degree preferred
  • Account Management or Internship experience at a digital marketing/online advertising agency a BIG PLUS
  • Current Account Management position a plus
  • Past experience as hotel eCommerce Manager, Sales and Marketing or Revenue Manager a plus
  • Strong writing and communication skills
  • Ability to independently organize and complete multiple tasks and projects with great attention to detail
  • Proficient in MS Office, including Excel and Internet research
  • Experience making presentations in front of groups
  • Diligent work habits and ability to meet deadlines
  • Demonstrates self-confidence, energy, creativity and enthusiasm
  • Must be a team player
  • Knowledge of hospitality/travel industry and technology/marketing solutions a plus
  • Content management and web analytics experience

Work environment and context:

  • Work schedule varies and may include working on holidays and weekends

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

About Us

HHM Hotels is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.

Source: Hospitality Online