Home Lending Marketing Strategy Lead

Found in: beBee S US - 2 weeks ago

Dallas, United States JPMorgan Chase Full time

Job Description
Chase Home Lending makes the dream of homeownership possible. We offer purchase and refinance home loans, help customers access equity in their homes, service residential mortgage loans, and provide affordable housing solutions. Home Lending is ranked #2 in mortgage servicing and #5 in mortgage originations, reaching more than 70 million households.
Job Summary:
As a Marketing Strategy Lead on the Marketing Strategy & Transformation you will support marketing objectives by driving towards market share growth, customer engagement, and integration across lines of business aligned with "One Chase". In addition, you will drive business transformation through modern technology platforms that enable personalized consumer journeys and workflow optimization approaches such as Agile methodologies.
Job Responsibilities:

  • Understand commercial context through market, competition, and customer research
  • Assess market opportunities and performance - product mix, Chase share, and customer gap analysis
  • Engage target audiences leveraging personalization for segments and personas using offline and digital assets along the homebuying journey across digital, branch, and advisor channels
  • Develop compelling customer value propositions using test-and-learn methodologies while accounting for factors such as financial return, execution constraints, and risk & controls.
  • Evaluate marketing effectiveness and develop recommendations to optimize performance


Required Qualifications, Capabilities and Skills:

  • 7+ years of experience in marketing strategy
  • Marketing strategy: key concepts such as segmentation, targeting, lifecycle/journey, messaging, optimization, and consumer experience.
  • Strategic & Analytical thinking: management skills such as opportunity assessment, issue disaggregation, sizing, prioritization, hypothesis testing, and execution planning
  • Marketing communication: design and execution of multichannel marketing campaigns (owned media, paid media, branch, local)
  • Cross-functional execution: ability to work effectively in a matrixed environment - across Home Lending Marketing and partners such as Insights, Product, Decision Science, and Finance
  • Communication: build narratives around complex topics and communicating in written and verbal formats, across functions and levels including senior leadership
  • Advanced MS Excel and PowerPoint skills
  • Bachelor's degree from an accredited institution


Preferred Qualifications, Capabilities and Skills:

  • Marketing technology: experience with modern marketing stacks across web, mobile apps, CRM, CDP, and marketing automation
  • Learning agility: adapt to a dynamic environment across a variety of strategy and execution topics
  • Home lending industry: understand industry drivers such as macroeconomic environment, interest rates, housing inventory, regulatory environment, pricing, competitive landscape, and consumer segments
  • Master's degree/MBA in Marketing from an accredited institution


About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
For many, owning a home is the ultimate dream and we're here to help customers make responsible choices throughout the home buying process through our online tools and advice. Whether purchasing a first home or vacation home, refinancing an existing loan or tapping into a home equity line of credit, we offer comprehensive services to help homeowners at every stage of their journey.

  • Vice President, Marketing Strategy Lead, Lead Generation

    Found in: beBee S US - 6 days ago

    Dallas, United States JPMorgan Chase Full time

    Job Description As a Vice President, Lead Generation, Marketing Strategy Lead within the Global Small Business Organization, you will be responsible for driving results through our US and Canadian inside sales channel by conceptualizing and implementing lead nurture and activation/onboarding campaigns and lead funnel optimization. You will work closely with...

  • Marketing Account Director

    7 days ago

    Dallas, United States Clutch Creative Marketing Full time

    Company Description Clutch Creative Marketing is a branding agency located in Dallas, TX. We specialize in creating brand playbooks for medium to large sized companies worldwide. We believe that every dollar invested in your brand builds customer loyalty, empowers faster execution, and secures premium pricing. We are dedicated to helping our clients align...

  • Marketing Account Director

    5 days ago

    Dallas, United States Clutch Creative Marketing Full time

    Company Description Clutch Creative Marketing is a branding agency located in Dallas, TX. We specialize in creating brand playbooks for medium to large sized companies worldwide. We believe that every dollar invested in your brand builds customer loyalty, empowers faster execution, and secures premium pricing. We are dedicated to helping our clients align...

  • Digital & Content Marketing Specialist

    7 days ago

    Dallas, United States Diverse Marketing Full time

    We are seeking a talented Digital & Content Marketing Specialist to join our dynamic team atDiverse Marketing! As a Digital & Content Specialist, you will develop, implement, and managedigital marketing campaigns to promote brands and products/services. You will also createengaging content across various digital platforms to drive traffic, engagement, and...

  • Digital & Content Marketing Specialist

    Found in: Appcast Linkedin GBL C2 - 3 weeks ago

    Dallas, United States Diverse Marketing Full time

    We are seeking a talented Digital & Content Marketing Specialist to join our dynamic team atDiverse Marketing! As a Digital & Content Specialist, you will develop, implement, and managedigital marketing campaigns to promote brands and products/services. You will also createengaging content across various digital platforms to drive traffic, engagement, and...

  • Social Media

    2 days ago

    Dallas, United States Diverse Marketing Full time

    We are seeking a passionate and creative Social Media & Marketing Specialist to join our team at Diverse Marketing. As a Social Media & Marketing Specialist, you will develop and implement social media strategies to increase brand awareness, engage with our audience, and drive traffic and leads. You will also assist in executing broader marketing initiatives...

  • Social Media

    2 weeks ago

    Dallas, United States Diverse Marketing Full time

    We are seeking a passionate and creative Social Media & Marketing Specialist to join our team at Diverse Marketing. As a Social Media & Marketing Specialist, you will develop and implement social media strategies to increase brand awareness, engage with our audience, and drive traffic and leads. You will also assist in executing broader marketing initiatives...

  • Social Media

    6 days ago

    Dallas, United States Diverse Marketing Full time

    We are seeking a passionate and creative Social Media & Marketing Specialist to join our team at Diverse Marketing. As a Social Media & Marketing Specialist, you will develop and implement social media strategies to increase brand awareness, engage with our audience, and drive traffic and leads. You will also assist in executing broader marketing initiatives...

  • Social Media

    Found in: Appcast Linkedin GBL C2 - 3 weeks ago

    Dallas, United States Diverse Marketing Full time

    We are seeking a passionate and creative Social Media & Marketing Specialist to join our teamat Diverse Marketing. As a Social Media & Marketing Specialist, you will develop and implementsocial media strategies to increase brand awareness, engage with our audience, and drivetraffic and leads. You will also assist in executing broader marketing initiatives to...

  • Asset & Wealth Management - Operations - Private Lending - Analyst

    6 days ago

    Dallas, United States Russell Tobin Full time

    Job DescriptionJob DescriptionRussell Tobin is looking for an Operations Analyst based in Dallas TX for our client who is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. Job title: Operations AnalystLocation: Dallas TXPay rate: $20/hourDepartment: Private...

  • Asset & Wealth Management - Operations - Private Lending - Analyst

    4 days ago

    Dallas, United States Russell Tobin Full time

    Job DescriptionJob DescriptionRussell Tobin is looking for an Operations Analyst based in Dallas TX for our client who is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. Job title: Operations AnalystLocation: Dallas TXPay rate: $20/hourDepartment: Private...

  • Senior Vice President, Lending

    1 week ago

    Dallas, United States Neighborhood Credit Union Full time

    Manages all aspects of consumer lending, indirect lending, mortgage lending and collections. Ensures the lending and collections operations are conducted in accordance with established policies and procedures while adhering to all State and Federal regulations and rules....

  • Senior Vice President, Lending

    Found in: Appcast US C2 - 1 week ago

    Dallas, United States Neighborhood Credit Union Full time

    Manages all aspects of consumer lending, indirect lending, mortgage lending and collections. Ensures the lending and collections operations are conducted in accordance with established policies and procedures while adhering to all State and Federal regulations and rules....

  • Senior Vice President, Lending

    Found in: Appcast Linkedin GBL C2 - 1 week ago

    Dallas, United States Neighborhood Credit Union Full time

    Manages all aspects of consumer lending, indirect lending, mortgage lending and collections. Ensures the lending and collections operations are conducted in accordance with established policies and procedures while adhering to all State and Federal regulations and rules....

  • Corporate Marketing Director

    2 days ago

    Dallas, United States Ryan Building Group, Inc. Full time

    Job DescriptionJob DescriptionDescription:National Home Builder is seeking a dynamic Corporate Marketing Director with extensive knowledge and experience in home building. The ideal candidate will have the opportunity to grow and impact each Divisions’ Marketing departments. The role is responsible for the overall performance of companies’ marketing...

  • Data Scientist Senior Associate

    Found in: beBee S US - 2 weeks ago

    Dallas, United States JPMorgan Chase Full time

    Job Description We're driven by curiosity, passion, optimism, and the belief that everybody can grow.You should be an exceptional communicator who is eager to learn, endlessly curious, takes pride in hard work and is committed to rapidly advancing his/her career. Additionally, it would be ideal if the Data Scientist has in depth understanding of the...

  • Marketer Business Development for a Home Care Agency

    3 weeks ago

    Dallas, United States ComForCare Home Care - Dallas NW Full time

    Job DescriptionJob DescriptionLooking for a high touch Marketer to join our home care family.At ComForCare Home Care of Dallas Park Cities we value our employees like family. We celebrate success and have fun. Our focus is to help our clients and employees live their best lives possible.POSITION SUMMARYCandidate will have an established network of referral...

  • Marketer Business Development for a Home Care Agency

    2 days ago

    Dallas, United States ComForCare Home Care - Dallas NW Full time

    Job DescriptionJob DescriptionLooking for a high touch Marketer to join our home care family.At ComForCare Home Care of Dallas Park Cities we value our employees like family. We celebrate success and have fun. Our focus is to help our clients and employees live their best lives possible.POSITION SUMMARYCandidate will have an established network of referral...

  • Director of Marketing

    2 days ago

    Dallas, United States Clearyst° Full time

    Clearyst°, a leading sustainability technology platform, is seeking a talented and strategic Director of Marketing to join our team. As the Director of Marketing, you will be responsible for developing and executing Clearyst's marketing strategies to promote our SaaS based sustainability solutions to drive business growth. You will work closely with the...

  • Group Manager II Middle Market

    Found in: Talent US C2 - 3 weeks ago

    Dallas, United States Comerica Bank Full time

    Job Description Group Manager II, Middle Market The Group Manager role will manage all aspects of the Middle Market Loan Group including overseeing and assisting Relationship Managers in their marketing of lending services and other products, credit quality, customer service, profitability and growth, as well as managing support staff. The Group...