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Sr Manager Lifecycle Marketing

3 months ago

Des Plaines, United States Fidelity Life Full time
  • This role will serve as an unyielding champion of the direct-to-consumer branded experience, utilizing technology, creative, and analytics to inform and execute a tactical roadmap to drive engagement and revenue across phases of the user journey, from lead acquisition through purchase, ongoing engagement, and retention.
  • Leverage marketing automation (email, SMS, etc), content, and social media to support the growth of new customer acquisition and retention across marketing channels and brands.
  • Build campaigns, experiments, and messaging that increase engagement, acquisition, and retention, working closely with marketing, UX, creative and analytics teams.
  • Evolve other channels (social media, video, etc.)
  • Drive the creative and content development & iteration pipeline utilizing learnings.
  • Fluent in email and SMS with hands-on experience leveraging marketing automation/CRM (Marketo, Twilio, Salesforce) systems to drive D2C customer engagement, experience with direct mail a plus
  • In-depth knowledge of trends and Can-SPAM, SMS/MMS best practices and regulations
  • Able to decipher campaign logic and deconstruct rules into business language and vice versa