Senior Brand Marketing Manager

4 weeks ago


Des Plaines, Illinois, United States HARIBO of America Full time
Job Description

The Sr. Brand Manager, Marketing is responsible for developing and executing the long-term strategy of several of our core product lines / core brands. This includes crafting brand differentiation, market positioning, and integrated marketing plans. The ideal candidate will have at least five years of progressive work experience in brand marketing roles with the CPG / Consumer Packaged Goods industry, a minimum Bachelor's Degree – MBA preferred, and demonstrated success anticipating future business opportunities and developing marketing strategies to drive the brand forward.

Responsibilities
  • Ensure in-market performance aligns with annual business objectives, including consumption, market share, and household penetration
  • Lead the execution of marketing plans, including consumer promotions, social media campaigns, sampling events, and other strategic initiatives
  • Leverage syndicated data and other data sources to derive insights into the brand, category and competition, making actionable recommendations for growth
  • Build and maintain strong partnerships with external partners, including creative agencies and vendors
  • Define marketing messaging strategy and oversee the creative development for product initiatives, including new production launches and core product renovations

Qualifications
  • Minimum of five years of progressive work experience in brand marketing within the consumer goods industry
  • Bachelor's Degree in Marketing, Business, or related field
  • Experience utilizing syndicated data such as IRI, Circana, Nielsen, or other similar forms of syndicated data to make business decisions and recommendations
  • Experience working in brand management directly for the manufacturer and/or distributor
Preferred Qualifications:
  • MBA preferred
  • Experience in FMCG – Fast Moving Consumer Goods, preferably in candy, confectionary, or salty snacks
  • Experience working directly for the brand/manufacturer and partnering with creative agencies, advertising agencies, and vendors to execute marketing initiatives
  • Demonstrated experience identifying, building, and delivering growth initiatives in the fast-moving consumer packaged goods industry
  • Exceptional management and leadership skills with consensus building and the ability to influence others without formal authority
  • Strong analytical skills and creative problem-solving skills
Skills
  • Advanced knowledge in Excel, Word, and PowerPoint
  • Experience with IRI, Circana, or Nielsen scanner data reporting and analysis

About HARIBO of America
HARIBO of America is a family-run company with core values that is growing internationally faster than ever before. We nurture long-term associate relationships, work-life blend, rich learning environment, and a tangible impact in the company's success. We give back to the places where we live and work. We listen to our consumers and get excited about innovation. We encourage diverse schools of thought and nurture inclusivity. We work to inspire joy through sweet treats that are fun to share.

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